670 Building an Influential Personal Brand with Rory Vaden

The School of Greatness

Lewis Howes

Mindset, Relationships, Entrepreneurship, Mental Health, Education, Greatness, Fitness, Celebrity, Health, Inspiration, Success, Health & Fitness, Self-improvement, Business, Money, Self Care, Celebrity Interview

4.8 • 22K Ratings

🗓️ 23 July 2018

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

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Summary

"LACK OF REVENUE IS NOT YOUR GREATEST PROBLEM; A LACK OF REPUTATION IS." - RORY VADEN There is something incredibly important in life that I don't hear enough people talking about. It's called your personal brand and it goes far beyond your career. I started learning about personal branding over 10 years ago when I got into the entrepreneurial world. I noticed a big difference between some people's brands and others. So I started taking notes. Today, I credit a huge part of my success, both personally and professionally, to the personal brand I've created. It's my reputation and much more. There's no one I trust more to teach on this topic than my good friend Rory Vaden. Rory and I met years ago and would meet up every once in a while at different events. But it wasn't until I felt the need to call him a couple of months ago that I truly learned about Rory's genius. I was feeling a little uneasy about what to do next with my personal brand and business. I knew I needed to get an outside set of expert eyes on it. So I called Rory out of the blue and asked if I could come meet him to talk about it. Rory not only gave me two days of his time and hosted me at his house, he gave me such valuable insight into my business and brand that I am shifting my entire focus as a result. I want to share this same information and insight with as many people as possible, so Rory flew out to record a podcast episode all about how he thinks about branding (and what he helps his clients do). He even offered free brand strategy calls to any School of Greatness podcast listeners if you are interested in becoming an influential personal brand. This conversation is a goldmine, and I can't wait for you to take tons of notes on it in Episode 670. In this episode you will learn: What reputation actually is (Rory's definition) Why a lack of revenue is not your greatest problem Rory's reputation formula to create rock solid results How to become unstoppable through your branding What your brand DNA is made of How to know if a decision is aligned with your ethics What one of the biggest lures of compromise is The DARES test to put all your business ideas through How to figure out the actual business you are in Plus much more...

Transcript

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0:00.0	This is episode number 670 with New York Times bestselling author, Rory Vaden.
0:08.2	Welcome to the School of Greatness.
0:11.4	My name is Louis Howes, former pro athlete, Turn Lifestyle Entrepreneur.
0:15.5	In each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness.
0:23.5	Thanks for spending some time with me today. Now let the class begin.
0:30.0	Peter Drucker said the best way to predict the future is to create it.
0:38.6	Welcome to the podcast. You have the ability and the power to create your future the way you want it.
0:44.8	Over the last 10 years I've been building my personal brand in such a way so that I can have the life that I want right now.
0:55.2	I continued to develop it, to create it, to shape it, to mold it, to reinvent it.
1:00.2	Every single month, year and every time there's a transition in my life I'm doing it not on accident but on purpose.
1:08.7	And I'm excited about this episode because I went through an experience with Rory for a couple of days that changed the way I think about my own brand, my personal brand, my business,
1:19.4	the revenue I'm bringing in, the type of people I want to work with, everything that I think about with my business was changed from this two day experience.
1:28.6	And for those that don't know Rory, Vaden is a New York Times bestselling author.
1:32.8	He is an internationally acclaimed keynote speaker.
1:36.1	One of the world's leading experts on self-discipline and overcoming procrastination and multiplying your time.
1:42.7	He's got incredible TED Talk online about multiplying time.
1:46.1	He's been featured in press all over the world and he was in the world championships of public speaking.
1:51.4	He's a powerful voice and a powerful leader.
1:54.1	And in this episode we talk about the difference between a mission driven brand and a money driven brand.
2:00.8	We talk about the right questions to ask yourself to get clarity on your purpose.
2:05.4	How to build an incredible reputation.
2:09.1	How to know if a business decision is aligned with your ethics.
	...

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