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The Greg McKeown Podcast

67. What's Essential: Greg on The Courage to Be Rubbish

The Greg McKeown Podcast

Greg McKeown

Self-improvement, Business, Education

4.91K Ratings

🗓️ 6 September 2021

⏱️ 19 minutes

🧾️ Download transcript

Summary

Effortless: Chapter Nine It all starts with a simple principle: not everything has to be so hard. This special episode is an excerpt from the audiobook, narrated by Greg. It explains the importance of embracing the rubbish in order to learn, grow, and make progress on what's essential. Effortless is available for purchase, as a book or audiobook. (Audio excerpted courtesy of Penguin Random House Audio from Effortless by Greg McKeown, read by the author and available wherever audiobooks are sold). What's Essential Podcast Twitter Facebook Greg McKeown Twitter LinkedIn Instagram Scratch Audiohouse Instagram LinkedIn Credits: Hosted by Greg McKeown Produced by Greg McKeown and Scratch Audiohouse Executive Produced by Greg McKeown, Avi Gandhi, Brent Montgomery, and Ed Simpson Co-Produced by Paul Dizon

Transcript

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0:00.0

Welcome to the show I'm Greg McEwan and I'm your host for the What's Essential Podcast.

0:09.5

There are lots of shows on how to improve, on how to become successful, but there is only

0:15.4

one on what to do once you are.

0:19.1

This is essential because success can be a catalyst for failure, especially if it leads

0:25.1

to the undisciplined pursuit of more.

0:28.5

This show is about how to become successful at success.

0:32.3

It's for high performers who are on the edge of exhaustion, solving problems completely

0:38.2

before they even arise.

0:39.7

It's about turning tedious tasks into joyful rituals.

0:44.2

It's about simplifying your processes and making your most essential activities the

0:49.7

easiest ones.

0:51.8

So if you're a driven, hardworking, productive person who is running out of space but still

0:56.8

wants to make a higher contribution effortlessly, the What's Essential Podcast is designed

1:03.5

especially for you.

1:07.5

So let's begin.

1:16.8

Chapter 9 Progress The Courage to Be Rubbish

1:24.5

In 1959, a British industrialist named Henry Kramer had a dream of a future where human

1:31.7

powered flight was possible for the masses.

1:35.8

Determined to do anything he could to make that dream a reality, he launched the Kramer

1:40.5

Prize.

1:42.2

Generous rewards meant to incentivize designers to build aircraft that could be powered entirely

1:48.2

by a single person.

...

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