67: Blue Ocean Strategy; Starting A Business No One Else Is Doing with Robert Kandell
Your First Thousand Clients with Mitch Russo
Mitch Russo
5.0 • 104 Ratings
🗓️ 29 January 2018
⏱️ 33 minutes
🧾️ Download transcript
Summary
There are two types of people in the business world: those who hustle and like the hustle, and those who would rather go to the bar and chill. Robert Kandell was a hustler in corporate America and was excited to roll out to work every day. The space he was in needed a lot of leadership and management skills which he was well equipped for, but this cost him to be disconnected from his wife to the point that they were just passing by each other. He looked for help and found it, and this led him to start his own business, One Taste, in 2004. Like most startups, it looked great in concept but didn’t do well in marketing. Thanks to the Blue Ocean Strategy, Robert came up with a business plan to gain the attention he needed for his business. Learn why writing these powerful ideas down first before launching is important as it can make others see the pathway to success that you are seeing.
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Transcript
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| 0:00.0 | Welcome back to the show for business owners, your first thousand clients. |
| 0:10.0 | I'm your host, Mitch Russo and I I've been an entrepreneur, business owner, corporate CEO, venture |
| 0:15.4 | capitalist, and company founder for the last 30 years. |
| 0:19.3 | And if you're just joining us for the first time, the mission of my show is twofold to uncover your |
| 0:24.4 | potential and guide you to realizing it and provide you with the tools and |
| 0:29.0 | wisdom to get your own company to a thousand clients and beyond. |
| 0:33.6 | My guests are leaders and business owners who have been selected to share their hard-won |
| 0:38.6 | wisdom who want you to avoid the potholes of life and cruise smoothly to your goals. |
| 0:44.8 | My guest today is a business expert who has taken a little different route to success than many. |
| 0:49.9 | His last business success as the co-founder of One Taste in 2004, led him into the intimacy |
| 0:56.8 | and conscious sexuality space, which became a high seven-figure corporation. Today he's involved in some amazing projects |
| 1:05.1 | which we will no doubt learn more about now. Welcome Robert Candel to the show. |
| 1:10.3 | Thank you, Mitch. It's a pleasure to have you. |
| 1:14.0 | I was intrigued by the work that you've been doing and certainly the space that you're in. |
| 1:19.5 | But let's start from the beginning, Robert. |
| 1:21.4 | Tell me a little bit about how you got into business. I've always had a business like mind. My dad was an entrepreneur, had an accounting firm, helped small business, really brilliant man, and I've always just been interested in business. |
| 1:34.9 | So my first memory of business was having a paper route as a kid. |
| 1:39.6 | Back in the old days, we used to ride around our bikes and throw newspapers and they'd be at your |
| 1:44.2 | front door every day and I was really interested in how to improve my business so |
| 1:48.6 | I ran a survey to find out what time they want the paper by and where they wanted it, what was the best time to collect the fees. |
| 1:56.2 | And I just went into customer service instinctively without even knowing that I should do customer service, and the dividends paid off because I was |
| 2:04.8 | one of the highest paid paper route kids that I knew. |
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