Coming up next on the Jordan Harvanger show.

There are these kind of funny sounds that they are kind of funny to me because they are so overtly trying to like affect you.

I am thinking things like in a trailer where you hear like a boi or it is like brrrr, you know,

are we ever going to get there brrrr, maybe, brrrr, and then some like a line that is like

a little piece of what is going to happen in the movie followed by like a whole reimagined 80s track in a new way that is kind of spooky.

like the building blocks of a trailer. And so like hits and shimmers and shings and those things

are used just so liberally and advertising, just to like reach into your like primal brain

and try to like pull on that fear response.

Welcome to the show. I'm Jordan Harbinger. On the Jordan Harbinger show, we decode the stories,

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the host and creator of 20,000 Hertz, this is a lovingly crafted podcast revealing the stories

behind the world's most recognizable and interesting sounds. Now I know a lot of people are like,

what sound I never really think much about it, I am with you, I get it. Most of us probably

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