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The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

668: Behind the Scenes of Our Biggest Launch EVER

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.812.3K Ratings

🗓️ 10 May 2023

⏱️ 44 minutes

🧾️ Download transcript

Summary

We more than DOUBLED our best launch ever!! I was about to go Live for my third webinar of the week when I said to a member of my team, “I can’t believe how relaxed I feel. This launch just FEELS different.”  *Different* was an understatement, of course… Because over the next few days, we completely blew our goals out of the water and served over 24,000 humans in the process. *mind blown!* In the last few years, we haven't done a lot of really big live launches. It's been a while since we've done a REALLY big launch. The truth is, there are a lot of reasons why we haven't gone all out: pregnancy, postpartum, not having an office, and more.  But this time around, I was ready to go BIG! In this episode of the Goal Digger Podcast, I’m spilling ALLLL off the tea about how we doubled our best launch when promoting The Pinterest Lab. So pour yourself a cup and learn from what worked (and what didn’t) to sell your next offer! GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOW NOTES   CHECK OUT LMNT Join the waitlist for my next free training, My 3 EASY Steps to 20x Your Traffic Using Pinterest! To learn more about Pinterest and how to 20x your traffic, DM me “20x” on Instagram. And to learn more about our automated chat strategy that drove our results, listen to this episode of the show, and DM me the word FUNNEL to be connected with the team that ran it for me!

Transcript

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0:00.0

So what we did is we sent out an email or two to our full email list and just kind of

0:05.8

started priming the audience talking about Pinterest strategy, talking about the topic

0:10.3

of Pinterest and talking about this idea that we need traffic in order to sell our offers.

0:17.5

Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers

0:22.5

and helping you to navigate both the messy and the magical seasons of this thing called

0:26.9

Life. I'm a small town mama who took a $300 camera, grew a successful photo biz and

0:31.9

now I work from home in Rema 7 figure online business. I teach you the tried and true

0:36.6

secrets to building a career you adore. Shia away from the real talk? No way. Money, hardship,

0:42.3

growth, loss and marketing are all topics we discuss here. Think of this as your one stop

0:46.6

shop for happy hour with a gal pal mixed with business school, pull up a seat, make sure

0:51.0

you're cozy and get ready to be challenged and encouraged while you learn. This is the

0:55.4

Gold digger podcast. If I shared one of my guilty pleasures, it would be this. I love hearing

1:02.5

creators break down the inspiration, the why behind their creations, whether it is a digital

1:09.8

launch or a brand new product or the inspiration behind their book or why they decided to make

1:15.5

a decision that they did. I just love when people reverse engineer things. It's like one

1:20.1

of my favorite things to listen to and that is exactly what I'm about to do today. So

1:24.4

I hope that you were someone just like me. We recently launched my signature program,

1:29.6

the Pinterest lab. It is a course that teaches students how to leverage the platform that

1:35.2

is Pinterest and use it to drive traffic and eyeballs to their hard work. I am obsessed

1:41.6

with this program. It is a program that has changed so many entrepreneurs lives and the

1:47.0

coolest thing was is it was the best launch we have ever done in the history of ever.

1:52.1

It was our best launch financially, best launch numbers wise, best launch energetically,

...

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