#665: Developing strategies that cut through the omnichannel noise, with Arianna Vogel, Foursquare

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 18 April 2025

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

With the increasingly complex omnichannel customer journey, it seems like attribution is getting harder than ever—do you know which of your marketing tactics are really driving sales, or are you flying blind when it comes to measurement?

Joining us today is Arianna Vogel, Senior Director of Product Marketing at Foursquare, a leader in location intelligence and measurement, helping marketers navigate the increasingly complex world of attribution, enabling them to develop strategies that cut through the noise and drive real results.

RESOURCES

Foursquare: https://www.foursquare.com

Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150

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Transcript

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0:00.0	The Agile brand.
0:09.9	Welcome to Season 7 of the Agile brand, where we discuss the trends and topics marketing
0:14.5	leaders need to know.
0:15.9	Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore marketing technology,
0:23.1	AI, e-commerce, and whatever's next for the Omnichannel customer experience.
0:27.9	Together we'll discover what it takes to create an agile brand, built for today and tomorrow,
0:32.5	and built for customers, employees, and continued business growth.
0:37.0	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on MARTEC, employees, and continued business growth. I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, AI, and marketing operations.
0:43.3	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology services,
0:49.3	talent services, and real-world application.
0:52.3	For more information, go to T-EK teK systems.com. To make sure you
0:57.0	always get the latest episodes, please hit subscribe on the app you listen to podcasts on, and leave
1:01.7	us a rating so others can find us as well. And now on to the show. With the increasingly complex
1:09.6	omni-channel customer journey, it seems like attribution is getting harder than ever.
1:14.5	Do you know which of your marketing tactics are really driving sales, or are you flying blind when it comes to measurement?
1:20.6	Joining us today is Ariana Vogel, Senior Director of Product Marketing at Foursquare, a leader in location intelligence and
1:28.0	measurement, helping marketers navigate the increasingly complex world of attribution,
1:32.4	enabling them to develop strategies that cut through the noise and drive real results.
1:37.0	Welcome to the show, Ariana.
1:38.4	Thanks so much, Greg.
1:39.3	So happy to be here.
1:40.7	Yeah, looking forward to talking about this with you.
	...

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