#662: Making your returns strategy a competitive advantage with Katherine Lehman, ReturnBear
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 11 April 2025
⏱️ 15 minutes
🧾️ Download transcript
Summary
We are here at ShopTalk 2025 at the Mandalay Bay in Las Vegas and seeing and hearing all about the latest in retail, e-commerce, and more.
How much are your product returns costing your business—and how much opportunity are you leaving on the table by treating returns as a cost center instead of a competitive advantage?
Today, I’m excited to welcome Katherine Lehman, CMO of ReturnBear, a leader in reverse logistics and sustainable returns solutions. At ReturnBear, she’s helping brands turn returns from a logistical headache into a strategic advantage.
RESOURCES
ReturnBear: https://www.returnbear.com
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Transcript
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| 0:00.0 | The Agile brand. |
| 0:09.9 | Welcome to Season 7 of the Agile brand, where we discuss the trends and topics marketing |
| 0:14.5 | leaders need to know. |
| 0:15.9 | Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore marketing |
| 0:21.9 | technology, AI, e-commerce, and whatever's next for the Omnichannel customer experience. |
| 0:27.9 | Together we'll discover what it takes to create an agile brand built for today and tomorrow |
| 0:32.1 | and built for customers, employees, and continued business growth. |
| 0:37.0 | I'm your host, Greg Kilstrom, advising Fortune 1000 brands on MARTEC, employees, and continued business growth. I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, AI, and marketing operations. |
| 0:43.3 | The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology services, |
| 0:49.3 | talent services, and real-world application. |
| 0:52.3 | For more information, go to T-EK teK systems.com. To make sure you |
| 0:57.0 | always get the latest episodes, please hit subscribe on the app you listen to podcasts on, and leave |
| 1:01.7 | us a rating so others can find us as well. And now on to the show. We are here at Shop Talk |
| 1:09.4 | 2025 at the Mandalay Bay in Las Vegas, and seeing and hearing all about the latest in retail, e-commerce, and more. |
| 1:16.1 | How much are your product returns costing your business and how much opportunity are you leaving on the table by treating returns as a cost center instead of as a competitive advantage? |
| 1:25.6 | Today I'm excited to welcome Catherine Lehman, CMO of Return Bear, a leader in reverse logistics |
| 1:30.8 | and sustainable return solutions. |
| 1:33.4 | At Return Bear, she's helping brands turn returns from a logistical headache into a strategic |
| 1:37.8 | advantage. |
| 1:39.0 | Catherine, welcome to the show. |
| 1:40.3 | That's so great to be here. |
| 1:41.2 | Thank you for having me. |
... |
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