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The Amy Porterfield Show

#661: The Copywriting Tips & Trends You Don’t Wanna Snooze On In 2024 with Laura Belgray

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.95K Ratings

🗓️ 14 March 2024

⏱️ 62 minutes

🧾️ Download transcript

Summary

My friend, today's episode is truly a treat! My fantastic guest and I go way back (I'm talking 15 incredible years) and she is a real-deal copywriting genius who had her first million-dollar year just as she turned 50. She's here to share all of her proven copywriting tips and tricks and empower you to follow your dreams, no matter your age!  I'm so excited to welcome Laura Belgray back to the show! You might know her as the brilliant mind behind "Talking Shrimp," the co-creator of "The Copy Cure," and the author of the hilariously titled book "Tough Titties" – yes, you read that right!  Now, Laura's not your average award-winning copywriter; she's on a mission to help entrepreneurs just like you find their unique voice and then monetize it. From writing for massive clients to teaching business owners to craft their own game-changing copy, her insights are like a breath of fresh air!  Today, we discuss:  6:28: How to get paid just for being yourself in the online space 14:37: Why it’s never too late to chase your dreams 21:31: Laura’s “relaxed timeline” approach to business  31:52: The wonderful ways Laura’s lifestyle differs from mine 34:10: Advice for finding your version of success on your own terms  38:19: Tips and tricks for writing a killer email subject line 44:50: Copywriting trends, newsletter hacks, and the importance of sounding human in the rise of AI 49:11: Behind-the-scenes of Laura’s book, “Tough Titties” Listen in because embracing your authentic self doesn’t just feel amazing – it's an absolute gift for your business!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

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0:00.0

If the idea of a photo shoot makes you want to pack a bag and move to a faraway land,

0:05.0

never to be seen or heard from again, then you and I are two peas in a photophobic pod.

0:12.0

But the truth is, if you have an online presence of any kind,

0:16.0

having professional branded photos can seriously up-level your business.

0:20.0

I wouldn't tell you this if it wasn't worth it and if I truly didn't believe it my friend.

0:26.4

So whether it's the camera you fear or the prep work that goes into planning the day, I've got

0:32.1

your back with my free photo shoot planning guide.

0:36.0

No matter if this is your first photo shoot or you're an old pro looking to streamline the process,

0:41.6

this guide will help you find the perfect photographer,

0:43.7

plan and organize the list of shots you'll need, and prepare for all the important

0:49.0

but often forgotten day of up because I've been there. I get it. So head on over to Amy Porterfield.com

1:04.8

forward slash photo shoot to grab your free guide and let's ditch those photo fears.

1:10.8

Amy Porterfield.com forward slash photo shoot. The best time to start was, you know,

1:17.9

yesterday or 10 years ago. The next best time to start is right now.

1:22.8

Like that time is going to pass anyway.

1:25.6

I say do it, it is not too late.

1:28.2

All this stuff is learnable.

1:29.5

It's more and more doable.

1:31.8

By the day. I'm Amy Porterfield, ex-corpate girl turned CEO of a multi-seven-figure business.

1:39.2

But it wasn't all that long ago that I lacked the confidence, the budget, and the time to focus on growing

1:46.5

my small but mighty business. Fast forward past many failed attempts and lessons learned, and you'll see the business I have today

1:54.8

one that changes lives and gives me more freedom than I ever thought possible

...

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