660. The Wellness Industry Is Gigantic — and Mostly Wrong
Freakonomics Radio
Freakonomics Radio + Stitcher
4.5 • 32.8K Ratings
🗓️ 23 January 2026
⏱️ 66 minutes
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| 0:00.0 | The global wellness industry is estimated at around $7 trillion, and it's growing fast. |
| 0:12.0 | I guess you could see that as a great thing, that so many people have so many resources to devote to their well-being. |
| 0:18.8 | We should say that what the industry counts as wellness can extend pretty far, |
| 0:23.6 | from anything to do with your sleep, to home cold plunges, |
| 0:27.6 | from high-protein everything, to biohacking with untested peptide injections from Chinese labs. |
| 0:34.6 | Before there was social media or podcasts, books were the primary vehicle for spreading the |
| 0:40.6 | wellness gospel, and there are still thousands of books published in the space every year. |
| 0:45.9 | But the book we're talking about today has a title that may seem out of sync with the current |
| 0:51.7 | wellness trends. |
| 0:53.3 | Eat your ice cream is the name? That is Ezekiel or |
| 0:57.2 | Zeke Emanuel. He has been on the show before talking about GLP-1s and the dysfunctional American |
| 1:03.7 | healthcare system. He has been a key player in that system. He is an oncologist, bioethicist, |
| 1:10.7 | a professor at the University of Pennsylvania, |
| 1:12.8 | and a policymaker who helped draft the Affordable Care Act. In his new book, he argues that most |
| 1:19.2 | wellness advice today manages to be both too complicated and too simplistic. A lot of the wellness |
| 1:26.4 | gurus and influencers out there, they have to get on social media daily, |
| 1:31.3 | they have to write something, and they make things way too complicated because they have to have |
| 1:36.8 | something, quote, unquote, new to bring people back. |
| 1:40.1 | They're too simplistic because most of these wellness things are just focus on the physical and sort of downplay other things. |
| 1:49.4 | So how does he see wellness? |
| 1:51.6 | Wellness is a lifestyle. |
| 1:53.2 | It's something you're going to have to do for decades. |
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