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Freakonomics Radio

660. The Wellness Industry Is Gigantic — and Mostly Wrong

Freakonomics Radio

Freakonomics Radio + Stitcher

Documentary, Society & Culture

4.532.8K Ratings

🗓️ 23 January 2026

⏱️ 66 minutes

🧾️ Download transcript

Summary

Zeke Emanuel (a physician, medical ethicist, and policy wonk) has some different ideas for how to lead a healthy and meaningful life. It starts with ice cream. (Part three of “The Freakonomics Radio Guide to Getting Better.”)

Transcript

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0:00.0

The global wellness industry is estimated at around $7 trillion, and it's growing fast.

0:12.0

I guess you could see that as a great thing, that so many people have so many resources to devote to their well-being.

0:18.8

We should say that what the industry counts as wellness can extend pretty far,

0:23.6

from anything to do with your sleep, to home cold plunges,

0:27.6

from high-protein everything, to biohacking with untested peptide injections from Chinese labs.

0:34.6

Before there was social media or podcasts, books were the primary vehicle for spreading the

0:40.6

wellness gospel, and there are still thousands of books published in the space every year.

0:45.9

But the book we're talking about today has a title that may seem out of sync with the current

0:51.7

wellness trends.

0:53.3

Eat your ice cream is the name? That is Ezekiel or

0:57.2

Zeke Emanuel. He has been on the show before talking about GLP-1s and the dysfunctional American

1:03.7

healthcare system. He has been a key player in that system. He is an oncologist, bioethicist,

1:10.7

a professor at the University of Pennsylvania,

1:12.8

and a policymaker who helped draft the Affordable Care Act. In his new book, he argues that most

1:19.2

wellness advice today manages to be both too complicated and too simplistic. A lot of the wellness

1:26.4

gurus and influencers out there, they have to get on social media daily,

1:31.3

they have to write something, and they make things way too complicated because they have to have

1:36.8

something, quote, unquote, new to bring people back.

1:40.1

They're too simplistic because most of these wellness things are just focus on the physical and sort of downplay other things.

1:49.4

So how does he see wellness?

1:51.6

Wellness is a lifestyle.

1:53.2

It's something you're going to have to do for decades.

...

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