Welcome to the Wind Make Give Podcast,

This is Ben Kenny. Today I'm joined with Chad Himes and Bob Stewart. We're continuing on with a series about influence and persuasion.

Robert Childini, a doctor of behavioral science,

wrote a book called Influence, The Science of Persuasion.

And he talked about some very specific tactics that can be used and

are used on us I would I would, every single day to persuade us to take action, buy something, believe

something, or do something.

In his book, influence, he talked about the science of persuasion. He gave us six specifics that

he dug into, laws, sciences, model, whatever.

The first one was reciprocity, and that's what we're going to talk about today.

The principle of reciprocity describes our tendency

to want to offer something when something is actually received.

See, Chad, we feel obliged to do something in done for us.

I didn't get any Christmas presents last year.

Maybe I should have gave some in advance. Like next year, what my plan is, is I'm going to mail out like next year what my plan is is I'm going

to mail out like 73 Christmas presents two weeks early and then they're going to come

in like baseballs Bob because you're going to come in like baseballs, Bob, because you're going to feel obliged to do something in return.

Is that why they say giving is better than receiving? Because when you give, you receive.

Indeed. Indeed, indeed.

The science of reciprocity.

What's interesting, boys, in 1974, a researcher named Philip Kunz I think did an experiment.

He mailed out 600 Christmas

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