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The Amy Porterfield Show

#66: How to Get Your Business Back on Track

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 5K Ratings

🗓️ 29 June 2015

⏱️ 50 minutes

🧾️ Download transcript

Summary

I started out this year with a fully fleshed-out calendar. I knew exactly what I was going to do, when we were going to promote, when we were not going to promote, when I was going to take vacations, etc. Everything was planned. Well, as you probably know, things change as the year gets going. As entrepreneurs, the challenge is to be flexible enough to seize good opportunities, but not so flexible that we lose all our momentum. Now that it's July--where did the time go?--I decided to hit "pause" in the calendar flow and regroup. I'm going to walk you through a simple, powerful exercise to evaluate where you are right now in your business, what’s working, what’s not working, and what needs to change. I've also created a downloadable template that helps you chart your progress in this exercise. You can get it by clicking here. EPISODE FREEBIE Get the "Back On Track" Action Assessment FREE DOWNLOAD Ready? Let's get started. Step #1 - Review Your Week Write down every single thing you can remember you’ve done in the last seven days. I mean everything--creating content, training, phone calls, reading emails, writing emails. It's crucial to know how you've been spending your time. Step #2 - Perform a Brain Dump Think ahead to the next six months, and write down all of the things you need to get done. People to contact, products to create, events to attend, blog posts to write . . . I mean everything. (Warning--don't use this as an opportunity to come up with new ideas! This is just for what you've got in the works right now.) Step #3 - Identify the Revenue Now that you've got your list of six months into the future, take a highlighter pen and highlight every item on that list that will produce revenue for you, either directly or indirectly. Learn more about how you can successfully "regroup." Click here to listen to the full episode. Step #4 - Identify Misspent Time Now take another highlighter pen in a different color, go back to the list you made in Step #1, and highlight the tasks that were either a big waste of your time or that you could have delegated but didn't. Now go back to the Six Month list, take a third highlighter pen, and highlight all of the things that you could either do farther into the future, or that can be leveraged or delegated. Lots of highlighter action, I know. But this is all about identifying where you should and shouldn't be spending your time. Step #5 - Color Code Your Calendar I use Google calendar, which makes it very easy to highlight each entry in a certain color. The point is that to have different colors for different categories--planning a project, upcoming deadlines, content creation, podcasting, being interviewed with someone else, even time off or personal errands (like getting my hair cut). Once you do this, you can step back and see the big picture of your schedule. Where are your biggest blocks of time being spent? Is that enough, given what you know about your work flow? Are you spending enough of your week doing the things you really love? After all, isn't that a big part of why we start our own business? Don't forget to download Amy's template that walks you through this whole exercise, step by step. Click here to get it. EPISODE FREEBIE Get the "Back On Track" Action Assessment FREE DOWNLOAD At this point, it's time to pat yourself on the back, take a walk, breathe deeply. That's the whole point of this exercise--giving yourself more room to breathe. You now have a bird's-eye view of what your schedule really looks like. You know where you need to focus your time. You know what things you can quit doing or delegate. Without these moments to regroup, the day-to-day hustle can start to consume you. These regular check-ins with your schedule will put you back in charge of your business.

Transcript

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0:00.0

You're listening to the online marketing made Easy Podcast episode number 66.

0:06.8

Welcome to the online marketing made Easy Podcast. Business advice so easy, you'll feel like you're cheating.

0:13.6

And now your host, Amy Porterfield.

0:16.8

Well, hello there, Amy Porterfield here and welcome to another episode of the online marketing made Easy Podcast.

0:33.6

Now, as you might know, on the show, I do a mix of interviews and solo shows.

0:39.2

And usually when I do a solo show, it's because I had some kind of challenge in my business and I worked it out,

0:46.0

move past it and then I like to share what happened and what I did so that you two can get value from it.

0:52.4

That's exactly what the show is about today. So in late May, I closed out a big launch, the Profit Lab.

0:58.6

I talked all about it in episode number 64, because I reviewed what worked and what didn't work and all the great stuff about that launch.

1:06.0

Well, after that launch, I thought I was going to get some downtime, but things didn't really turn out that way,

1:11.5

which is kind of normal when you're an entrepreneur, right?

1:13.9

So I had all these things that I put on the back burner while I focused on the pre-launch planning and the live planning and all that good stuff.

1:22.3

So I had a huge list of things that I had to either get done or move around or do something with.

1:28.3

And that was causing me tons of stress and overwhelm. I felt like I couldn't breathe that times.

1:33.9

So what I finally did was I took an afternoon and I planned out my next six months.

1:39.5

Now the truth is I started out January 1st, 2015 with a fully fleshed out calendar, meaning I knew exactly what I was going to do.

1:49.5

When we were going to promote, when we were not going to promote, when I was going to take vacations, all of that was planned out.

1:55.5

But as you know, things just get turned around as the year starts going, new opportunities come up.

2:01.9

You want to be flexible, especially if you're an entrepreneur, you want to feel like you can move things around and it's not that big of a deal.

2:08.7

But I will say when you're too flexible in your own business, you're going to kill your momentum and your success.

2:15.9

It's easy to push something aside or say, I'm not going to get to that.

2:19.9

And then you get to the end of the year and you realize, wait, I didn't even meet any of my goals.

...

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