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No Limits with Rebecca Jarvis

#66: Angela Ahrendts - The Self-Proclaimed "Non-Techie" Leading Apple Retail Strategy

No Limits with Rebecca Jarvis

ABC News

Business, Careers

4.7703 Ratings

🗓️ 9 January 2018

⏱️ 29 minutes

🧾️ Download transcript

Summary

As SVP of Retail at Apple, Angela Ahrendts leads strategy and operations for Apple's physical and online stores, but she insists she isn't a "techie." The former Burberry CEO got her start in the fashion industry working for Donna Karan and Liz Claiborne. On this episode, Angela opens up about why she moved to New York City the day after graduation, what she told Tim Cook during their first meeting, and why she still believes in the power of putting your dreams out there. Congratulations to our No Limits Entrepreneur of the Week: Anjali Bindra Patel, Co-Founder of Seeing-i2i.com; Principal of Seeing-i2i LLC Find out more: www.Seeing-i2i.com Want to be a featured NLEOTW? Know someone who should? Send your nominations to [email protected] Don't forget to subscribe and leave us a review! It's easy! Click here: http://bit.ly/2ks4f90 ABOUT REBECCA JARVIS:  Rebecca Jarvis is an Emmy Award-winning journalist and the Chief Biz, Tech and Econ correspondent for ABC News. Learn more about your ad choices. Visit

Transcript

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0:00.0

Before I ever met with Tim, I had a conversation with the Burberry Chairman, and I didn't tell him anything important public company, but I simply said, you need to know, I need to think a lot this summer.

0:11.7

And it was so interesting because he just looked at me and he goes, don't tell me, it's Apple.

0:17.5

From ABC, it's no limits. I'm Rebecca Jarvis, and each week we're talking to the most bold and influential women playing at the top of their game,

0:27.8

trying to demystify success and what it really takes to get there and all the tradeoffs.

0:34.0

Whether you're looking for answers or you just want to hear a good story, you're in the right

0:39.2

place.

0:41.6

On today's episode, she's one of the highest-ranking females inside of Apple.

0:46.4

So what made Angela Arendt's, self-proclaimed non-techie, leave her dream job as CEO of

0:52.3

Burberry to run Apple's retail strategy.

0:55.0

And what exactly does the store of the future look like?

0:59.0

You're about to find out.

1:01.0

Angela Arendt's welcome to No Limits.

1:03.0

Thank you.

1:04.0

I'm thrilled to be with you.

1:06.0

We're here in Chicago on location at the brand new Apple store. You just took me on a tour of the

1:12.9

whole spot. Really, really impressive. You have a really impressive career yourself, the senior

1:17.6

vice president of retail for Apple. You joined Apple in 2014, former CEO of Burberry, where you

1:25.1

led a major turnaround of the company and really revolutionized

1:30.0

their business model and helped them get situated for the current era where so many things

1:35.4

are happening online and digital. But you grew up not that far from here. About a three and a half

1:41.7

hour drive. A three and a half hour drive from here in Chicago

1:44.6

in New Palestine, Indiana. One of six kids, what was that like as a kid? Did you, did you want to

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