#654: Translating research into cross-functional strategic change with Adam Hagerman, Indeed

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 24 March 2025

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences.

It’s important to collect customer experience data, but if it’s not driving change across your organization, is it really helping your business? Today we’re going to talk about making meaningful cross-functional change, using CX research and data as a guide.

I’m joined by Adam Hagerman, Director of UX Research for Employer Products at Indeed. Adam has led transformative efforts at Indeed to turn customer experience research into cross-functional strategic change, driving real improvements in both user satisfaction and product success.

Resources

Indeed: https://www.indeed.com

Qualtrics: https://www.qualtrics.com

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

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Transcript

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0:00.0	The Agile brand.
0:09.9	Welcome to Season 7 of the Agile brand, where we discuss the trends and topics marketing
0:14.5	leaders need to know.
0:15.9	Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore marketing
0:21.9	technology, AI, e-commerce, and whatever's next for the Omnichannel customer experience.
0:27.8	Together we'll discover what it takes to create an agile brand, built for today and tomorrow,
0:32.5	and built for customers, employees, and continued business growth.
0:37.0	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on MARTEC, employees, and continued business growth. I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, AI, and marketing operations.
0:43.3	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology services,
0:49.3	talent services, and real-world application.
0:52.3	For more information, go to T-EK teK systems.com. To make sure you
0:57.0	always get the latest episodes, please hit subscribe on the app you listen to podcasts on, and leave
1:01.7	us a rating so others can find us as well. And now on to the show. We are recording live at
1:09.2	Qualtricks X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer and employee experiences.
1:16.7	It's important to collect customer experience data, but if it's not driving change across your organization, is it really helping your business?
1:24.2	Today we're going to talk about making meaningful cross-functional change using CX research and data as a guide.
1:30.3	I'm joined by Adam Hagerman, Director of UX Research for Employer Products at Indeed.
1:35.3	Adam has led transformative efforts at Indeed to turn customer experience research into cross-functional strategic change,
1:42.3	driving real improvements in both user satisfaction
1:45.3	and product success.
1:46.9	Adam, welcome to the show.
1:48.3	Thanks for having me.
	...

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