#65: Donald Miller—The Framework That Makes Marketing Easy
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 9 October 2017
⏱️ 44 minutes
🧾️ Download transcript
Summary
This week my new book Building a StoryBrand is out! If you've been wanting to clarify your message pick it up today at Amazon or Barnes and Noble!
That said, if you don't want to order it because reading hurts your brain, there's a distant, distant second option I recommend. And that's to listen to this week's podcast because this week, J.J. and I shamelessly plug the book by going through it point by point. It's like the audiobook but with a laugh track!
The main reason I wrote the book is because I wanted to make marketing easy and I believe it accomplishes that task.
To get the best points, though, you'll have to buy the book to get. I'm no dummy. Anyway, I hope you read these ideas, apply them and make loads of money. And I hope they make you want to buy the book to make even more.
http://buildingastorybrand.com/65
Transcript
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| 0:00.0 | Welcome to the Building a Story Brand podcast where we believe if you confuse you'll lose noise is the |
| 0:13.6 | enemy and creating a clear message is the best way to grow your business I'm your |
| 0:18.0 | host Donald Miller I'm joined by my co-host jay jay jay peterson hi jay jay jay |
| 0:22.1 | we got a book coming out. I know. I'm so excited. |
| 0:25.0 | Feels like forever. It has been. You took a really long time. |
| 0:28.0 | It did take a long time. |
| 0:32.0 | I actually started this book before the last book, finished the last book, released it, promoted it, and then went back to finish it. |
| 0:39.0 | Yeah, I didn't even know that. It started before. Tim can tell you. |
| 0:42.0 | Wow. I went to a cabin to write that book and I got caught up in this one first I thought okay you got to put this on hold |
| 0:46.6 | So it does feel like a long time coming |
| 0:49.6 | Congratulations. It's fun that we built a company in a podcast before the book. It's like the cart before the horse. |
| 0:55.4 | Yeah. Normally the book comes out, the book gets popular, and you build a company off of it. |
| 0:58.8 | And the day that this podcast drops, it comes out tomorrow. It comes out Tuesday the 10th. Yeah. October 10th. Yeah. So if you're listening to it on the 9th, hold your breath. |
| 1:25.8 | Because tomorrow is a big day. breath. congratulations. I love it. Congrats to you because you've spoken to it so much and both of us went around the country teaching this thing so much and sharpening the ideas and learning from our own clients. |
| 1:30.4 | You know what they executed and what work for them to return their |
| 1:33.0 | investment just good stuff but the point of the book the book is called |
| 1:37.3 | building a story brand and the point of this podcast though is to actually |
| 1:40.8 | summarize the book because you say |
| 1:42.6 | Don I ain't got 17 dollars. |
| 1:44.5 | Yeah. |
| 1:44.8 | I mean that's just a lot of money. |
| 1:46.3 | A lot of money to spend on the book. |
... |
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