#649: My Email Marketing Makeover: 3 New Strategies I’m Trying This Year

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 1 February 2024

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Three practical strategies I’m implementing into my email marketing strategy for 2024. I don't know about you, but I feel like now is the perfect time to freshen up my email marketing strategies. I've been doing this for a while now, and I know that what has always worked for me won't necessarily work forever. My friends, change and evolution are wonderful things! Last year was my most successful year yet, and you know what made the difference? I stepped out of my comfort zone and tried new things, even if they scared me a bit. That's why, in 2024, I'm fully adopting this mindset and trying out three brand new strategies to grow my email list. Usually, I like to have all the details sorted out before sharing them with you. But this time, I'm inviting you to join me in real-time for this exciting marketing experiment! In this episode, I'm lifting the curtain on how I'm implementing these tactics into my marketing strategy to take my engagement, email list numbers, and sales to the next level. Today, you’ll hear about: 5:04: Why I’m such a strong believer of consultants and coaches 8:14: The ways I’m optimizing my podcast and website to prioritize their growth 14:27: My plans to revamp my newsletter and create a more personalized experience 23:18: 5 strategies I’m using to boost my email list engagement 31:03: The importance of data-driven experiments and keeping your audience in mind when testing Listen in and make this year your year of evolution and shaking things up! It's time to grow those email list numbers and reach your most profitable year yet. Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

Click on a timestamp to play from that location

0:00.0	In the early days of growing my email list, I didn't really understand my email metrics and how they should be guiding my strategy.
0:09.0	Now, I do understand that now and over the last few years it has been guiding so I didn't need my consultant to tell me to look at the metrics
0:18.1	However, he did remind me of just how important those metrics are and how I can dive even deeper into them to get the answers I needed to help me decide on the strategies I want to use. I'm Amy Porterfield, ex-corpate girl turned CEO of a multi-seven-figure business.
0:39.3	But it wasn't all that long ago that I lacked the confidence, the budget, and the time to focus on
0:45.7	growing my small but mighty business. Fast forward past many failed attempts and
0:52.0	lessons learned and you'll see the business I have today
0:54.8	one that changes lives and gives me more freedom than I ever thought possible
1:00.4	one that used to only exist as a daydream.
1:05.0	I created the online marketing made easy podcast
1:07.6	to give you simple, actionable, step-by-step strategies
1:11.2	to help you do the same. If you're an ambitious entrepreneur or one in the
1:15.8	making who's looking to create a business that makes an impact and a life you love,
1:20.5	you're in the right place friend let's get started.
1:24.0	We are online marketers which means we have unique needs.
1:34.0	And there are so many options out there for paid media.
1:37.0	Sometimes it's hard to figure out where should you go to reach your ideal audience.
1:41.0	But here's the thing.
1:42.0	Have you thought about LinkedIn ads?
1:45.2	LinkedIn ads empowers marketers with solutions for you and your customers
1:51.1	and it allows you to build the right relationships and drive results
1:55.7	and reach your customers with meaningful content. You do not want to sleep on LinkedIn ads.
2:01.7	And here's the thing. 79% of content marketers said
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Amy Porterfield, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Amy Porterfield and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.