648. The 5 Offer Structures Silently Sabotaging Your Business (And What to Do Instead)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 16 June 2025
⏱️ 9 minutes
🧾️ Download transcript
Summary
There are seemingly endless options when it comes to your offer structure and depending on what coach or guru you listen to, they all work. After helping thousands of online fitness coaches and selling a fitness coaching company, there are certain offers structures that just plain don't work and we don't want you to spend hours and hours trying something that is doomed to fail. I'm going to cover the 5 offer structures that will sabotage your business and what to offer instead.
Time Stamps:
(1:05) What We’ve Done In Business
(2:40) Mistake #1: Coaching Length Options
(3:23) Mistake #2: One Time Offer Programs
(4:02) Mistake #3: Live Zoom Workouts
(4:55) Mistake #4: Group Coaching Too Soon
(5:35) Mistake #5: Tiered Options
(6:28) Bonus Tip
----------
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Transcript
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| 0:00.0 | The turning point really came when I stopped asking clients what they wanted and instead started telling them what they needed. |
| 0:06.3 | Flexible offers with options, maybe tiered programs, maybe selling sessions, maybe doing live Zoom workouts, group coaching. |
| 0:13.0 | Look, all these things sound smart in theory. And the reality is they're probably crushing your business. |
| 0:17.6 | And if you're thinking about making one of these mistakes, listen to this. If you are doing this, it's not your fault. I'm going to show you a better way. |
| 0:22.7 | And if you've ever been told that, look, giving clients just more options will lead to more |
| 0:26.8 | conversions or that group coaching is the ultimate scalable offer, today's episode is going to |
| 0:30.7 | totally just like, fuck you up. Okay. So let's get into it. Look, I've learned after helping thousands of coaches that most of you |
| 0:38.0 | unknowingly are setting up your business to either plateau or just kind of crush it from the |
| 0:42.3 | beginning based on how you structure your offers. And so for context, just so you know, I know |
| 0:47.1 | what I'm talking about, my wife and I Aaron built T4E systems to around 150K a month. We were working |
| 0:51.9 | two to three hours a week in that business, and then eventually sold it to nutrition dynamics for seven-figure exit. Now we run IFCA Impact Fitness |
| 0:59.0 | Coaching Academy, done over $40 million in sales, helping online fitness coaches not fuck up, |
| 1:03.9 | not make mistakes. Okay, so what you're going to get today, I'm going to break down the five |
| 1:07.1 | offer structures that are silently crushing your business. And I'm going to show you the exact |
| 1:11.1 | client offer structure and ascension system that we use with our clients and also we've used |
| 1:15.9 | inside of IFCA. That inside of IFCA, it allows us to have $470,000 in receivables or recurring revenue |
| 1:23.2 | at the beginning of each month, meaning irregardless if we sign another client, our business will get |
| 1:27.9 | that income. Now, keep in mind, we have a lot of expenses. Well, we'll at least, most likely, |
| 1:32.0 | make a little bit of a profit, even if everything burns the ground, or, you know, we, somebody gets |
| 1:36.3 | sick or we decide, or just something happens, right? We lose all of our sales team. That has happened |
| 1:40.5 | before. So it creates just a lot of just peace and solace knowing that your |
| 1:44.9 | business is healthy, no matter what, even if you're not constantly selling new people. |
... |
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