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The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

647: Drastically Improve Your Website & Email Copy with These Tips

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.812.3K Ratings

🗓️ 27 February 2023

⏱️ 38 minutes

🧾️ Download transcript

Summary

The words you use to describe and sell and promote your business can honestly make or break it, and yet not many of us start our businesses as skilled wordsmiths. Hiring a copywriter when you’re just starting out isn’t always a budget-friendly option – it certainly wasn’t for my business. Luckily there are resources to help you shape up your copy and pick the right words for the greatest success in your business. Tori Autumn is one of those incredible resources. Tori Autumn is an email strategist and copywriter committed to helping coaches and course creators grow impactful businesses. In this episode, Tori shares her secrets to high converting copy for emails and sales pages, as well as some strategies to overcome common roadblocks and get out of your own way when it comes to marketing your business as a new entrepreneur.  Get Tori Autumn’s Essentials for High Converting Homepages Guide GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOWNOTES

Transcript

Click on a timestamp to play from that location

0:00.0

I believe that you should really prioritize learning about copywriting because it'll be

0:08.1

the mechanism and the language used to connect with your readers or listeners or audience

0:13.6

and also draft sales to potential clients and customers.

0:17.2

Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers

0:22.5

and helping you to navigate both the messy and the magical seasons of this thing called

0:26.9

life.

0:27.9

All-town Mama who took a $300 camera grew a successful photo-biz and now it worked

0:32.4

from home in Rema 7 figure online business.

0:34.9

I teach you the tried and true secrets to building a career you adore.

0:38.9

Shia away from the real talk?

0:40.4

No way.

0:41.4

Money, hardship, growth, loss and marketing are all topics we discuss here.

0:45.4

Think of this as your one-stop shop for happy hour with a gal pal mixed with business school.

0:49.9

Pull up a seat, make sure you're cozy and get ready to be challenged and encouraged

0:53.6

while you learn.

0:54.9

This is the Gold Digger Podcast.

0:57.6

The words you use to describe and sell and promote your business can honestly make or

1:01.4

break it and yet not many of us start our businesses as skilled wordsmiths.

1:06.3

Hiring a copywriter when you're just starting out isn't always a budget-friendly option.

1:10.2

It certainly wasn't for my business.

1:12.4

Luckily there are resources to help you shape up your copy and pick the right words for

1:16.6

the greatest success in your business.

...

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