#647: Achieving retail media success with Ben Dutter, Power Digital
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 7 March 2025
⏱️ 21 minutes
🧾️ Download transcript
Summary
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.
Retail media plays a critical role, but are advertisers wasting money without realizing it? Many brands are spending big on retail media ads—but how many of those customers would have bought the product anyway?
Today, I’m joined by Ben Dutter, Chief Strategy Officer at Power Digital, a leader in data-driven marketing strategies. Ben has helped brands optimize their retail media investments by focusing on incrementality—ensuring that every ad dollar spent is driving actual new revenue, not just cannibalizing organic sales.
RESOURCES
eTail Palm Springs: https://etailwest.wbresearch.com/
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Transcript
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| 0:00.0 | The Agile brand. |
| 0:09.9 | Welcome to Season 7 of the Agile brand, where we discuss the trends and topics marketing |
| 0:14.5 | leaders need to know. |
| 0:15.9 | Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore marketing |
| 0:21.9 | technology, AI, e-commerce, and whatever's next for the Omnichannel customer experience. |
| 0:27.9 | Together we'll discover what it takes to create an agile brand, built for today and tomorrow, |
| 0:32.5 | and built for customers, employees, and continued business growth. |
| 0:37.0 | I'm your host, Greg Kilstrom, advising Fortune 1000 brands on MARTEC, employees, and continued business growth. I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, AI, and marketing operations. |
| 0:43.3 | The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology services, |
| 0:49.3 | talent services, and real-world application. |
| 0:52.3 | For more information, go to T-EK teK systems.com. To make sure you |
| 0:57.0 | always get the latest episodes, please hit subscribe on the app you listen to podcasts on, and leave |
| 1:01.7 | us a rating so others can find us as well. And now on to the show. We are here at E-Tale Palm Springs |
| 1:10.2 | and seeing and hearing the latest and greatest in e-commerce and retail. |
| 1:13.6 | Retail media plays a critical role, but are advertisers wasting money without realizing it? |
| 1:18.6 | Many brands are spending big on retail media ads, but how many of those customers would have bought the product anyway? |
| 1:25.6 | Today I'm joined by Ben Dutter, Chief Strategy Officer at Power Digital, a leader in data-driven |
| 1:31.0 | marketing strategies. |
| 1:32.7 | Ben has helped brands optimize their retail media investments by focusing on incrementality, |
| 1:37.6 | ensuring that every ad dollar is spent driving actual new revenue, not just cannibalizing |
| 1:42.9 | organic sales. |
| 1:43.9 | Ben, welcome to the show. |
... |
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