646| Togens Fly Shop with Brad Babich - Fly Tying Materials, Tips, Tricks and Tutorials
Wet Fly Swing Fly Fishing Podcast
Dave Stewart
4.7 • 530 Ratings
🗓️ 16 August 2024
⏱️ 55 minutes
🧾️ Download transcript
Summary
Show Notes: https://wetflyswing.com/646
Presented By: Togens Fly Shop
In this episode, we explore the journey of Brad Babich, who went from flipping auto parts to owning Togens Fly Shop almost overnight. We learn how he made the leap from corporate life to fly fishing and what sets Togens apart for its customers.
Brad also takes us through the history of the shop, including his weekend trip from British Columbia to Colorado with thousands of products in tow and how he assist guests of the best fly tying materials even from a distance.
Episode Chapters with Brad Babich on Togens Fly Shop
1:26 - 2:04 Brad shares how he got into fly fishing. He started young, fishing with his dad using an antique fly rod. He describes his early experiences in Wisconsin and later, in Colorado, where he developed a deeper passion for fly fishing.
4:46 - 6:57 He then explains how he and his business partner came to own Togens Fly Shop. Initially, Brad was working in sales and marketing, but his partner found Togens for sale. After some quick decisions, they acquired the business and moved it from Canada to Colorado.
7:05 - 9:34Brad discusses what sets Togens apart, focusing on their wide range of fly tying materials and their fly pattern-specific kits.
10:28 - 15:26 He emphasizes the importance of personal customer service. Unlike many e-commerce businesses, Togens maintains a phone line, allowing customers, especially older ones, to place orders directly.
20:00 - 26:57 Brad discusses the variety of fly tying materials at Togens, like precut anesthetic bags and numerous bead options.
28:58 - 29:15 He also talks about expanding their reach by incorporating diverse fly patterns tied by their East Coast representative, Aiden, to cater to different regional fishing needs.
33:45 - 41:32 Brad discusses the logistics of running an online shop, focusing on the challenges of shipping. He mentions how Togens Fly Shop works hard to ensure fast and reliable shipping, even though it can be tough at times.
41:32-45:00 Brad discusses the critical role that customer feedback to lead improvements in their product offerings and customer service.
47:18 - 49:38 He then emphasizes that being open to criticism and willing to make changes has been essential to their success.
50:12 - 55:17 Brad recounts the trips he had that have led to some of the best ideas for new products and services. He values the face-to-face interactions and the chance to hear firsthand what customers love about Togens Fly Shop.
Conclusion with Brad Babich on Togens Fly Shop
Brad and Dave talked about how Togens Fly Shop stays on top of the ever-changing world of outsourced customer service. As the new owner, Brad explained how he stepped up to tackle the shop's biggest challenge: keeping customers happy and engaged, even from a distance and how he hand picked the best fly tying materials for their satisfaction.
Show Notes: https://wetflyswing.com/646
Transcript
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| 0:00.0 | We get the full update today on Togans Fly Shop and how the new owner Brad Babbage became a fly shop owner almost overnight. |
| 0:09.0 | We find out how he went from flipping auto parts to the corporate life and then went all in on the fly shop. |
| 0:15.2 | We also discover what Togans is doing to set themselves apart and deliver to their ideal customer every time. |
| 0:20.6 | That's you. This is the Webfly Swing podcast where I show the best places to travel to for fly fishing, how to find the best resources and tools to prepare for that big trip and what you can do to give back to the fish species we all love. Hey, I'm Dave, host of the Wet Fly Swing podcast. I've been fly fishing since I was a little kid. I grew up around a fly shop and have created |
| 0:38.3 | one of the largest fly fishing podcasts in this country. I've also interviewed more of the greatest |
| 0:42.5 | fly anglers than just about anyone out there. Brad Babbage, head man at Togins fly shop, |
| 0:47.4 | shares a story of how he purchased Togans and in one weekend made the long trek up to British |
| 0:52.1 | Columbia and back to Colorado with over 10,000 skews and all |
| 0:57.0 | completed in a long weekend. We get that story today. Plus, we're going to hear about the history |
| 1:01.4 | and how the shop passed from Canada and now has made its way to Colorado and how this is surprised |
| 1:08.6 | a few customers along the way. Plus, you're going to get a little bit of car talk. We love car talk. You're going to hear about Brad's passion for BMWs. We dig into that today. All right, Togans Fly Shop, the full story uncovered today. Here we go. Brad Babbage from Togansflyshop.com. How you doing, Brad? Good. Hey, Dave. Thanks for having me on. Yeah, thanks for doing |
| 1:29.3 | this today. We've been talking about this for a little while. There's been a big transition. |
| 1:34.1 | It's pretty cool. Togans was, for a period, was up in Canada, and I worked with Justin there, |
| 1:40.8 | and you and your partner recently purchased Togans and moved the operation to Colorado. I think there was already a lot of U.S.-based commerce going on with Togans before. But we're going to talk about that today, how you came to own Togans fly shop, and we're getting into all that. But before we get there, take us back to fly fishing. What's, you know, how'd you get into it? |
| 2:00.9 | What's your first memory? Have you been doing it a while or are you kind of newer to it? Yeah, sure. Wow. Okay. So, you know, my start in fly fishing, well, I guess take it back all the way. You know, I started fishing when I was like three years old. I mean, you know, the little like click button tiny fiberglass fishing pole standing off the end of my parents' dock as early as I could basically do it on my own. |
| 2:24.8 | And somewhere around the age of maybe nine or ten, my dad actually got an antique fly rod from like a garage sale or something like that. And I saw him, |
| 2:36.7 | you know, trying to figure it out and take a crack at it. And so naturally I got an interest in that |
| 2:41.3 | and wanted to start messing around with it myself. So I actually ended up with like one of those |
| 2:48.5 | all in one kits that comes to the rod, the reel the line, everything comes |
| 2:53.2 | of like a box of like really awful factory-tied, dry flies generic, you know, little woolly |
| 2:59.3 | buggers or whatever. And I think it was from Walmart. You know, the thing had to have been |
| 3:02.9 | the equivalent of a nine or ten-weight rod, three-quarters of an inch thick and diameter, like, you know, stiff as a rock. But, you know, and I would take that thing out of my parents' lake and just flick dry flies around for panfish, a little bluegills and crappies. This was in northern Wisconsin. Oh, okay. And I did that for a while, but to be honest, most of my life growing up, I was in the Midwest, |
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