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The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

644: Your Business Might Be Too Broad: Here’s How to Niche Down

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.812.3K Ratings

🗓️ 15 February 2023

⏱️ 41 minutes

🧾️ Download transcript

Summary

Why do people always say 'the riches are in the niches'? It's all about the power of specialization, my friend. By focusing on a specific market or industry, you can tap into a highly targeted customer base and charge premium prices for your specialized products and services. And let's be real, who doesn't love the idea of making more money, right? In this episode, I’ll share 7 tips for identifying and maximizing your niche so you can get specialized and do more of what you love (and what makes you more money!) GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOWNOTES

Transcript

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0:00.0

When you think about it, you can go so much deeper instead of going wide.

0:05.7

And I think oftentimes we set ourselves up to go wide and wide can feel really overwhelming.

0:11.0

So it also gives you a clarity and creation which I love.

0:14.3

Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers,

0:19.7

and helping you to navigate both the messy and the magical seasons of this thing called

0:23.9

life.

0:24.9

I'm a small town mama who took a $300 camera, grew a successful photo biz, and now I work

0:29.4

from home in Rema 7 figure online business.

0:32.0

I teach you the tried and true secrets to building a career you adore.

0:35.8

Shia away from the real talk?

0:37.4

No way.

0:38.4

Money, hardship, growth, loss, and marketing are all topics we discuss here.

0:42.4

Think of this as your one stop shop for happy hour with a gal pal mixed with business school.

0:47.0

Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged

0:50.7

while you learn.

0:52.0

This is the Gold Digger Podcast.

0:54.8

One of the best things about hosting the Gold Digger Podcast is getting to chat with people

0:58.5

who are experts in areas that I'm not like the area of product-based businesses.

1:04.0

I got to host a conversation with Jacqueline Snyder and Mina Kulow-Sitep from the product

1:08.4

boss podcast last year and now I am so excited because they have joined me on the HubSpot

1:13.4

podcast network, the audio destination for business professionals.

1:18.2

Take your physical product sales and strategy to the next level to create your dream life

...

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