#644: You Are Your Niche: How To Stand Out In A Saturated Industry

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 16 January 2024

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Here’s why there’s always enough room for you in a saturated market. As an entrepreneur, I bet you've heard about market saturation a million times. Well, we’re talking about it some more today, BUT we’re focusing on reframing your emotions and feelings around it. Because trust me sweet friend, with the right mindset, you can succeed in any market, no matter how saturated it may seem! So, why am I talking about this? I see many hopeful students in Digital Course Academy who hit the brakes because they feel like the market is just too crowded for them. But, let me tell you, that's simply not true – and I have proof! When I started as a social media manager nearly 15 years ago, it felt like every other person I talked to was doing the exact same thing as me. But, I didn't let the noise of oversaturation get to me, and I was able to grow the business I have today. And I know you can do it too! In this episode, I’m diving into: 3:44: Questions to ask yourself that challenge the idea that the market is too saturated 5:24: Math that proves making sales is all about honing your marketing skills 12:20: Tips for embracing what makes you unique and attracting your ideal audience 15:23: How I focus on my niche rather than worry about a saturated market 19:14: Reminders to help you break free from this false narrative Listen in and kick off your dream business. Remember, the market may be saturated, but your uniqueness and what you bring to the table are just waiting to shine through! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

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0:00.0	Picture this, you created a digital course that quickly, simply, and totally solves a nagging issue your dream customer has long dealt with.
0:09.5	You have an automated system that attracts people dealing with said problem that
0:14.3	converts them into paying customers and you are serving people and earning an income
0:18.8	on autopilot. You spend your days how you want to because earning revenue genuinely has nothing to do with when or how much you work.
0:30.0	Did you hear that part? And you make money while you're at the park with your kids
0:34.1	or at the grocery store or on a run.
0:36.7	Okay, I'm bringing you back to reality now,
0:39.0	but only to tell you that this dreamy business model
0:42.2	has a name, and that name is Evergreen.
0:45.0	And I created a free resource called the Insider's Guide to going Evergreen
0:49.0	that will help you get started creating this type of automated revenue generating system from scratch.
0:55.8	From what software you'll need to setting up your sales page to an audio download that will
1:00.7	walk you through what content you should have ready, how to time your evergreen
1:05.1	launch, where live launching your course fits in, and more.
1:09.5	All of this is yours for free by going to Amy Porterfield.com forward slash evergrain that's Amy
1:15.2	Porterfield.com forward slash evergreen stop talking about your market being so
1:21.5	saturated and start thinking about what would make you your niche and double down on that.
1:25.0	I'm Amy Porterfield, ex-corpate girl turned CEO of a multi seven-figure business.
1:37.5	But it wasn't all that long ago that I lacked the confidence, the budget, and the time to focus on growing my small but mighty business.
1:47.0	Fast forward past many failed attempts and lessons learned,
1:51.0	and you'll see the business I have today, one that changes lives and gives me more freedom than I ever thought possible.
1:59.0	One that used to only exist as a daydream.
	...

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