Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey guys, let's talk about the six layers of business and how this pertains to your retail

business and what it means when you're trying to troubleshoot if things are working, if

they're not working, and where should you focus to get your business to scale to the

point you really want it to be?

So let me set you up with this.

Over the years, when I do coaching one-on-one with retailers and I'm asking them, you know,

what do you think is working?

What do you think is not working?

Where do you think you should focus?

I often hear retailers gravitate toward, well, you know what?

I just need more traffic.

I just need Facebook ads and that'll solve it.

Now granted, traffic does solve a lot of problems, but if you have a leaky bucket in your business, traffic will not solve it. Now granted, traffic does solve a lot of problems, but if you have a leaky bucket in your

business, traffic will not solve that problem for you. You'll be pouring traffic in and not

capturing any of it in sales conversion and you'll just be wasting money as it pours out the other

side. So because I hear this question honestly so often, this is why at the boutique

hub and in retail boot camp, we focus on a strategy called the six layers of business. And so I wanted to

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