641: Doing Better Than Zero Sum Thinking, with Renée Mauborgne

Coaching for Leaders

Dave Stachowiak

Education, Business, Management, Self-improvement, Careers

4.8 • 1.6K Ratings

🗓️ 14 August 2023

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Renée Mauborgne: Beyond Disruption
Renée Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at the global business school INSEAD. She is the co-author of the 4 million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, and is also co-author of the New York Times, Wall Street Journal, USA Today, and Los Angeles Times bestseller Blue Ocean Shift.

To date, the Blue Ocean Strategy and Blue Ocean Shift teaching materials have been adopted by over 2,800 universities across the globe. In 2022, Harvard Business Review selected Blue Ocean Strategy as one of the most influential and innovative articles published in HBR over the last 100 years. Along with her colleague W. Chan Kim, she was named the most influential management thinker in the world by Thinkers50. She is the first woman ever to secure that top spot. She is the co-author with W. Chan Kim of Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs*.
Key Points

Zero-sum thinking means that if we win, someone else must lose. Many of us have been conditioned to accept that this is how competition has to work.
Nondisruptive creation creates new industries without leaving failed companies, lost jobs, and destroyed markets in its wake.
Consider shifting focus from structure to agency. Firms that generate nondisruptive creation lead with agency.
Don’t confuse the means with the ends. Technology enables, but value innovation is ultimately what creates a nondisruptive new market.
Unlock the many, not just the few. Overemphasizing an entrepreneur or creative leader leads to underemphasizing the creativity and contributions of everyone else.

Resources Mentioned

Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs* by W. Chan Kim and Renée Mauborgne
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant* by W. Chan Kim and Renée Mauborgne

Interview Notes
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Transcript

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0:00.0	Competition is a reality, whether you work in a for-profit, a non-profit, or even a faith-based organization.
0:07.0	Often we assume that if we win, someone else has to lose.
0:12.0	But that's only one way to look at strategy.
0:15.0	In this episode, how to create opportunities that don't disrupt what others have already built.
0:22.0	This is Coaching for Leaders, episode 641.
0:27.0	Produced by Innovate Learning, Maximizing Human Potential.
0:35.0	Greetings to you from Orange County, California.
0:38.0	This is Coaching for Leaders, and I'm your host, Dave Stahoviak.
0:42.0	Leaders are born, they're made.
0:45.0	And this weekly show helps you discover leadership wisdom through insightful conversations.
0:51.0	Many of the conversations we have in the context of organizations are often in the framework of win lose, zero sum.
1:00.0	That is the way traditionally a lot of business strategy has been framed over the years.
1:05.0	But there's so many more ways to look at it in such better ways to be able to frame.
1:10.0	The strategy in our organizations today, a guest with us who has helped so many of us to reframe our thinking and to do better,
1:19.0	not only for ourselves and our organizations, but also for the world.
1:23.0	I am so pleased to welcome Renee Babon to the show today.
1:27.0	She is the NCED, Distinguished Fellow, and Professor of Strategy at the Global Business School NCED.
1:33.0	She is the co-author of the 4 million copy global bestseller, Blue Ocean Strategy,
1:39.0	which is recognized as one of the most iconic and impactful strategy books ever written.
1:45.0	She is also co-author of the New York Times Wall Street Journal, USA Today,
1:49.0	and Los Angeles Times bestseller, Blue Ocean Shift.
1:52.0	To date, Blue Ocean Strategy and Blue Ocean Shift teaching materials have been adopted by over 2,800 universities across the globe.
	...

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