#64: A Backstage Pass to My Most Successful Launch Yet

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 5K Ratings

🗓️ 25 June 2015

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Two weeks ago, in Episode #62, I reviewed the project plan I use for all of my promotions. And if you downloaded the free Project Plan Checklist that I offered, you might have had some questions about the bigger action items on that list. I'm going to break down some of those bigger items in upcoming episodes. Today, though, I'm going to walk you through some of the details that led to the overwhelming success of this promotion. This blog post is going to be just a tease for the podcast, for the simple reason we cover a lot of ground in the audio version! If you haven’t listened to this week’s episode yet, I really encourage you to download and enjoy the whole thing. But for now, here are the basics: Launch in Review My recent launch of the Profit Lab was very different from past launches. I took some risks by changing things up and I’ll be honest—I was a little worried. But those risks paid off in a big way. It turned out to be the most successful launch I've ever done, with sales just under a million dollars, and some amazing new insights that will make future launches just as profitable. Here's what really paid off this time: Consistent Content Surveying My Audience A Targeted Giveaway Educating My Target Market Rebranding EPISODE FREEBIE Get Amy's "Profit Lab Ad Creative Setup" FREE DOWNLOAD Retargeted Ads There are so many more details of this launch that I want to share with you, including what worked and what didn’t work so well, especially when it came to running Facebook and Google ads. These details will be immensely helpful alongside this week’s free download.

Transcript

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0:00.0	You're listening to the online marketing made Easy Podcast episode number 64.
0:06.6	Welcome to the online marketing made Easy Podcast. Business advice so easy, you'll feel like you're cheating.
0:13.7	And now your host, Amy Porterfield.
0:16.7	Hey there, Amy Porterfield here and welcome to another episode of the online marketing made Easy Podcast.
0:32.4	So in the States, it is officially summertime and Kate is home from school my son and I just
0:37.9	wanted to give a shout out to all those parents that are juggling their kids busy summertime schedule
0:44.0	as they're also trying to get work done for their own businesses, whether you work in a 95 and go to
0:49.3	work every single day or if you're home every day trying to get work done with your kids home,
0:54.2	it is always a little bit of a struggle. So I wanted to give those parents a shout out. I know how it
0:59.6	feels. I've got a bunch of boys downstairs playing and I'm keep thinking I know I'm going to hear
1:04.5	something break any minute now plus Gus. My dog is barking like crazy because the boys got him all
1:09.8	riled up and here I am trying to record this podcast. So this is going to be my summer. I can just
1:15.1	feel it. Plus I'm trying to hurry and get my work done before 430 today because we are going to go to
1:22.0	the Jurassic World movie. I was going to say Jurassic Park but Jurassic World at the fancy theater.
1:28.6	So you know those fancy theaters that are popping up everywhere with the big recliners and they come
1:33.2	serve you at your seat and all that fun stuff. Well we thought we'd do a fancy theater day and I'm
1:38.8	really excited for it except that I have a lot of work to get done before 430. So we better get down
1:43.4	to business but I just wanted to give a shout out to all those parents that are trying to make it work
1:48.1	this summer. I know how it feels and I only have one kid. So imagine if I had a few many of you do
1:54.6	so hang in there we can do this. We can do this. We got a unite as parents get through the summertime.
2:01.2	All right. So today's episode is all about reviewing my recent profit lab launch. I'm going to take you
2:06.8	behind the scenes and basically show you what the launch looked like. What worked, what didn't work,
	...

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