Am I right to say the majority of companies pick a name that wouldn't fall?

Do you consider Nike to be a solid name or not so much?

You know what a Reebok is?

It's a small animal in Africa. that's like a little deer.

What's an example of a pretty well-known company?

I always ask people to guess how fast do you think a video or a good image

is processed and people say oh ten times faster? 60,000. good most followed people in the world and he told me you know the

thumbnail is everything when you name your brand after yourself it doesn't mean

anything to anyone but you're doing a personal brand, the best name is yours because it's impossible to compete with.

All right, welcome Alexandra. Is that what I should call you?

What do you go by?

Since we're into names, this is a show about name.

Thanks for having me.

Oh my gosh, thank you for Aske.

I go by Alexandra.

Okay. And yeah, I know people try to shorten my name to Alex, but I prefer the long version.

Welcome to today's show. This is Ty Lopez. I am Alexandra Watkins on special guest, author of Eat My

Words and the title today is you probably named your company wrong and here's why.

So I have one of the most well-known brand and

naming experts and am I right to say the majority of companies pick a name that wouldn't fall into the optimal

category I've read your book I've seen your website where you have the online

quiz we'll put for those of you listening we'll have the online quiz. We'll put, for those of you listening,

...