639. The Hormozi ‘Niches Get the B*tches’ Principle // How IFCA Client Jack Tripled His Rates & Business

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6 • 667 Ratings

🗓️ 15 May 2025

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you're tired of hearing about niching down but you still aren't charging what you are worth, our hope is this episode finally wakes you up and allows you to take action on making your offer specialized to a certain group of people who need and want a unique type of problem solved.

An online fitness coach offering exercise, nutrition, and mindset coaching is a dime a dozen these days but helping equestrian riders feel better in both their body and in the saddle like Jack's coaching business at Equibody? Extremely specific and can demand more investment based on that. We'll cover why this works and more in this episode.

Time Stamps:

(0:45) From $299 to $1000 A Month

(1:30) When Jack Came To Us

(2:45) The Pricing Ladder

(4:45) Health, Wealth, and Relationships

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

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Transcript

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0:00.0	It's not just about marketing. It is about meeting a real need that nobody else is addressing.
0:04.7	And when you do this, you're able to charge higher prices, work with fewer clients for more
0:08.2	revenue, therefore be able to provide a better client experience, result, and outcome for the
0:13.0	clients you do help. What up, guys? Welcome back to the FitBiz podcast. Today, I'm going to walk you
0:17.8	through the exact Hormosey principle that helped our client Jack here
0:21.2	that you see on the screen for those watching on YouTube. But if you're listening, no worries.
0:25.5	There's a picture of Jack. And our old friend Alex Ramosi, who we used to work with, was a mentor
0:30.2	mine. It's part of our company for a long time. So I learned a lot from him. And this is one of the key principles that him and I actually argued about a lot, but at the
0:37.6	end of the day, he was right. Anyways, quick aside, Jack here that you see on the screen, we're going to
0:42.3	show you how he was able to go from charging $2.99 per month to now charging $1,000 per month,
0:49.4	while also reducing his client load by 30%, meaning the total number of active clients that he was working
0:54.9	with and being able to take his first vacation in two years. All right, this is going to help you
0:59.1	more or less understand how you'll make more money and help more people through the clients that you
1:04.6	say no to versus the one that you say yes to helping. Okay, it's really counterintuitive. I understand
1:09.2	that. But growing your fitness business,
1:11.1	your health coaching business is not just about working harder. A big function of it can just come down
1:15.8	to narrowing down who it is you serve. Okay, so if you're ready to learn why it's important
1:20.6	to not become the everything coach and start being the only coach for a specific group of people,
1:24.9	this could very well be the most profitable 10 minutes that you
1:27.5	ever listened to. All right. So when Jack came to us, he was already an expert equestrian rider.
1:32.1	He'd ridden for years, grew up in that industry. And he had much more knowledge in terms of
1:37.3	fitness and health and nutrition knowledge than any other trainer in his field. But ultimately,
	...

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