Somewhere along the line, the word sales got a bad rap, right? When we think of sales, I think we think

of like used car salesmen or someone trying to sell me this unnecessary skin cream or kitchen

utensil in the middle of the mall when you walk down at Christmas time with your family. It's

annoying, right? You're running away from these people. Well, the deal is sales got a bad rap somewhere along the way, but when you think about taking a step back from sales, sales is a noble process, right? Because you're trying to counsel someone through a process that helps them overcome an obstacle or a challenge that they're facing that therefore makes their life better on the other side. Sales is a good

thing. It helps people when it's done right. So when I met my friend Don Grutter, we were at an

event where she was coaching a group of people about inside sales. And I thought, man, more people

need to hear and understand this process because inside sales, whether you're

a wholesale brand or a sales agency or a retailer, inside sales is a huge opportunity for lifted

and recaptured sales that we may have missed otherwise with just digital marketing alone or

road reps alone. So we're going to bring you in. Don is going to

talk about what it means to live inside sales, what type of sales processes and strategies and

scripts and dialogues we should use with inside sales. And again, no matter if you're wholesale or

retail, how inside sales could be a huge benefit to recapture

some lost dollars within your business. So let's get started. I'm going to jump into my interview

with Don Gruters. You guys are going to want to take some notes. I know you're going to love this one.

Business can be a lonely game, but it doesn't have to be welcome to boutique chat where we explore

community over competition and how to scale your company with the balance and the happiness that we

all seek we'll hear from product-based businesses of all types retailers e-commerce and wholesale brands

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey guys, welcome back to the podcast this week. I am kind of excited about this topic,

Don, for myself. I want to learn all the things from you today. So

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