This is five minute Friday!

We've got the one and only Nancy Dwarthe in the house. She is a communication expert who's been featured on major

platforms like Forbes, Wall Street Journal, New York Times, and on CNN. And her firm Dwarthe

Inc has created more than a quarter of a million presentations for the world's most influential businesses,

institutions, causes, and authors. And Nancy has won several prestigious awards for communications

and entrepreneurship and teaches classes at Stanford University several times a year. Also,

her firm has influenced how the world perceives some of the most important brands, including Apple,

Facebook, GE, Google, and Ted. She is also the author of three award-winning books and just came

out with a new one called Illuminate. We didn't want leader and follower, so we have torch

bearer and travelers, and the torch bearer is someone who decides to lead. I think everyone's

called to lead, but few actually choose to accept it. And it sounds heavy, yeah, but it's like a

mantle you choose to, you know, Frodo got the ring, he was a ring bearer, right? And he had to choose

to go on this journey or not. He had a choice. He flipped it over his shoulder. And then like,

think. And so it is, I mean, it sounds kind of heavy, and I wish it sounded more delightful

to lead, but it's like you're the bearer of a torch. And we liked the concept because if you think

about the places in which you use a torch, they're usually a little scary and dark, maybe wet,

cave unknown. And a leader, what they'll do is cast just enough light to be like, oh, I can do that.

Right. It's just this short term thing. You may have this vision, the long view, but you have to

communicate the short trip in a compelling enough way that makes people want to take those next

few steps and get there. And so that's why we chose torch bearer because it also something about

fire and the passing of fire kind of burns in your belly, right? When you have a vision, it burns

inside of you like, you'll do everything you can to make sure that vision's realized. And so that

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