You're now listening to the Fullerton Unfiltered Podcast.

Straightforward, no nonsense business advice.

Completely Un-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N- un-un-mm-mm-mm.

Unfiltered. Grow your business.

Grow your life. Now, here's your host, Brian Fullerton.

Hey, what's going on guys? Welcome to another episode of the Fullerton Unfiltered Podcast.

It is your host Brian Fullerton here hanging with you guys and good morning.

Well today's podcast episode guys I wanted to spend a few minutes with you talking about something that we have been teasing and something that we have been, you know, adopting the last couple of months behind the scenes and that is the big announcement, the big reveal that we are switching to

LMN software for Brian's Lawn maintenance. Now here's a quick, you know,

rundown. I don't want this to be a big pitch fast or anything like that for LML.

I just want to talk to you guys candidly about what we're doing with our company,

why we're making the switch and what we're looking to accomplish with switching our

CRMs as we look to grow our long landscaping company to the next level in

2024 and frankly beyond.

So here's the whole way of the land if you guys will.

And I wanted to just kind of talk a little bit about where we've been, where we're at, and kind of where we're going with regarding software for our company, and really the growth of the company in general.

So just to take it back for a couple quick minutes here, when we were getting started with our lawn and landscaping business, especially when we were just 19, 20 years old getting started back when I was working part-time at True Green.

There might have been software out at that time,

maybe even of course an LML and maybe a couple other CRMs,

but nothing like what you guys have access to today,

right?

So they have Jobber and yardbook and lawn buddy and

...