635. Aisha McAdams & Katherine Burgess, Founders of Rhoam Creative Studio

Ali on the Run Show

Ali Feller

Run, Health & Fitness, Women, Inspiration, Runner, Entrepreneur, Sports, Fitness, Health, Running

4.9 • 3.7K Ratings

🗓️ 27 April 2023

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

"We learned from other mentors. We both believe wholeheartedly that it’s a responsibility to then mentor other people and be transparent."

Fact: Only 1% of creative agencies are owned by women. Photographer Aisha McAdams (@ai.shoots) and graphic designer Katherine Burgess (@katherine_kart) are here to up that number. They are the founders of Rhoam Creative Studio, a creative design and production studio for sports and lifestyle brands. They have worked with brands including Puma, Tracksmith, Bandit Running, On Running, Maurten, Strava, Brooks, Hoka, Ciele, and more. They are passionate, they are talented, and they are here to help brands share their stories while also helping elevate women in the space.

SPONSORS:

Bandit Running: Use code ONTHERUN15 to get 15% off your entire Bandit order.
UCAN: Click here to get a FREE Edge sample pack (you’ll just pay the cost of shipping), and use code ALI23 for 20% off your next UCAN order.

What you’ll get on this episode:

How Katherine and Aisha met (13:40)
On being female creatives in a male-dominated industry (18:40)
All about Katherine’s “women are missing from sports coverage” project (26:30)
The decision to launch Rhoam Creative Studio (35:40)
On being part of the 1% (41:20)
Aisha and Katherine share their highlight — and lowlight — reels (45:00)
What it’s like working with Aisha and Katherine (55:25)
Aisha and Katherine share their dream clients, their big goals, and their greatest wishes (1:00:30)

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Transcript

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0:00.0	Welcome to the Alley on the Run Show. I'm your host Allie Feller and every week I talk
0:09.2	with people who are doing exciting things on the run and beyond. We all share that love
0:14.5	for running and that is what brings us all together. But you know, there's more to life
0:19.1	than what happens on the run itself and this show is about those in-between. We are
0:24.1	talking about the moments and the decisions that have shaped who we are today and the
0:28.3	lives. Why are we doing all of this? How does getting sweaty factor in? So many questions,
0:34.9	so many answers. I guess today are the founders of Rome Creative Studio, graphic designer
0:40.9	Catherine Burgess and photographer Ayesha McAdams. In this conversation, we get to hear
0:46.4	all about what it's like being part of the 1% of creative agencies that are owned by
0:53.2	women. Catherine and Ayesha are both runners who have worked with major brands in the industry,
0:59.2	including Puma, Tracksmith, Bandit, On Running, Morton, Strava, Brooks, Hoka, CLA, and more.
1:07.9	They are so passionate about what they do. I followed each of these women and have been
1:11.9	a huge fan of their work for a long time. So it was really exciting to learn that Catherine
1:16.1	and Ayesha were teaming up to create their own agency. Can you tell I'm dying to work
1:20.9	with them? I want to hire them right now. Which we talk about. We talk about what that
1:24.9	could and would look like. So lots of good stuff in here. Please join me in welcoming Ayesha
1:30.0	and Catherine to the Alley on the Run Show.
1:33.1	All right, I have been looking forward to this for so long now. I'm so excited to have
1:43.7	the brilliant minds behind Rome Creative Studio here on the Alley on the Run Show. Catherine
1:49.9	Ayesha, welcome to the show. Thank you for being here. How are you doing today?
1:53.9	Doing great. Thanks for having us.
1:56.9	Yeah, I'm also doing well. I'm in the attic and I'm sweating a bit, but I'm excited to be here.
	...

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