Welcome back to the podcast, the show where I cover all the latest strategies and current events

related to e-commerce and online business. In this episode, Scott Cunningham and I dive into something

that honestly changed everything for me when it comes to meta ads and getting a real return on ad spin.

Scott is the creator of the story selling formula. And the moment I came across his work,

I knew I had to bring them on to break it

down properly. And it's a simple change. And I know that sounds like a big claim, but I've seen

at work across so many different campaigns and niches that I had to make a whole episode about it.

But before we begin, I want to let you know that tickets for Cellar Summit 2026 are now on sale

over at cellarsummit.com. And if you sell physical products

online, this is the event that you should be at. Unlike most events that are filled with high-level

fluff and inspirational stories, Cellar Summit is all about tactical step-by-step strategies you can

actually use in your business right away. Every speaker I invite is in the trenches, people who are

running their own e-commerce stores, managing inventory, dealing with suppliers, and scaling real businesses.

No corporate execs and no consultants.

Also, I hate large events, so I intentionally keep it small and intimate.

We cap attendance in around 200 people, so you can actually have real conversations and connect

with everyone in the room.

We've sold out every single

year for the past nine years, and I expect this year to be no different. It's happening April 21st

to 23rd in Fort Lauderdale, Florida. And if you're doing over 250k or $1 million in revenue,

we also offer a private mastermind for high-level sellers. Right now, tickets are the cheapest they're ever going to be.

So if you want in, go over to Sellers Summit.com and grab your ticket.

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