632: I Hired a CMO, Here's Why

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 4 January 2023

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

It’s crazy to think that I’ve been solely responsible for marketing since I started my business in 2010. I’ve never had a marketing person on my team, never hired a contractor, and it’s always been me with the strategy. But that all changed in 2022 when I logged into LinkedIn for the first time in forever and saw a message from a fractional CMO. What’s a CMO? What does fractional CMO mean? What can a CMO do for my business that I can’t do myself as someone who has built a career as a marketing expert? This episode covers it all, plus, what we’re working on in our marketing strategy right now. GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOWNOTES

Transcript

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0:00.0	Do you want to stop procrastinating and 3x your productivity in the new year?
0:06.4	Well here's how.
0:07.6	Real quick, before we dive in, have you ever wondered if it was actually possible for you
0:11.8	to spend last time stressed out and overworked while still being productive and successful?
0:18.7	Well I think it's time you found out.
0:21.2	Last year my life was absolutely changed by my friend Marie.
0:25.0	Head to Marie and Jenna.com to learn from my time mentor.
0:29.8	One of the first things I did in 2022 was dive head first in Marie's program Time Genius
0:35.1	and I am 100% doing it again this year.
0:38.3	Marie taught me a unique science-based approach to time that has not only saved me hours upon
0:43.7	hours each week, but has allowed me to prioritize my days and my life in a way that feels good.
0:50.2	I'm more present, more rested, less frantic.
0:53.9	I am truly living as though time is my currency and I am the best investor of my life.
0:59.7	Now it is your time to learn.
1:01.6	Marie Forleo is hosting three live trainings to teach you the three productivity mistakes
1:06.4	you can't afford to make.
1:08.3	Save your free seat at Marie and Jenna.com.
1:12.0	That's Marie and Jenna.com.
1:20.3	One of the things that Jess wanted to help us do is look more at our copy and make sure
1:25.2	that inside of our copy the goal is super clear, the communication around that goal is concise.
1:31.2	And if somebody were to skim the information, it would make total sense to them what we
1:35.1	were trying to do.
	...

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