You're now listening to the Fullerton Unfiltered podcast.

Straightforward, no nonsense business advice.

Completely Un-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-N-Nfil. forward no nonsense business advice completely un-minmin

unfiltered grow your business grow your life now here's your host Brian Fullerton

what if I told you that Brian Fullerton has a Blitz Creek strategy when it comes to marketing

and obtaining new customers?

Hi, I'm Mr. Producer and on today's podcast we are going to learn all about it and how you can implement this swift and

focused approach in your own business.

Today Brian is sharing two chapters from his best-selling book, Zero to 100,,000k available on Amazon and as an audiobook on

audible. I'll make sure to include those links in the show description. Now the

second chapter that we will hear a little bit later in the show covers how to quit wasting

so much time stuck behind the windshield of your truck and better curate route density.

But right now let's enjoy Brian Fullerton reading from his book Zero to 100,000 K.

Chapter 7 The Blitz Creek Strategy

When marketing and getting new customers, I'm often asked what is the best approach. Do we utilize

yard signs, flyers, postcards, or word of mouth? Yes. What about having a website,

customer referral programs, and running Facebook ads.

Yep, those too.

What about investing in vehicle wraps,

billboard ads, and supporting local community events or fundraisers?

Again, the answer is still yes. I have a simple way to approach the conversation about getting new customers, and I call it the Blitz Creek strategy.

It means utilizing every piece of artillery and ammo you have with overwhelming force to get in front of the

...