#632: Driving measurable retail growth with Cédric Chereau, EagleAI

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 31 January 2025

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Retailers are sitting on a goldmine of data, but with only 20% leveraging it to its full potential, can AI bridge the gap between potential and action, and drive measurable revenue growth? Today, we’re joined by Cédric Chereau, Managing Director at EagleAI, an industry leader specializing in loyalty, personalized promotions, and omnichannel marketing solutions for retail, travel, and hospitality brands. With extensive expertise in optimizing marketing spend and driving customer loyalty, Cédric has been at the forefront of leveraging predictive AI to transform data into actionable insights that deliver tangible business growth. Cédric Chereau, Managing Director at EagleAI is an industry leader in loyalty, personalized promotions and omnichannel marketing solutions for retail, travel and hospitality brands. From optimizing marketing spend to driving customer loyalty and increasing revenue, Cédric can share valuable insights on the financial impact of AI on retail marketing as well as how retailers can effectively close the implementation gap, and the significant returns on investment (ROI) that AI is already delivering for forward-thinking retailers. Alternatively, we can develop a contributed article on the topic, "The ROI of AI: Assessing the Financial Impact of AI in Retail". RESOURCES Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	Wouldn't it be great if you could ask your data anything at any time?
0:04.1	Like, how are sales this quarter? How's the new marketing campaign performing?
0:08.8	What does the overall health of the company look like?
0:11.7	And actually get answers right away with charts and graphics and actionable information.
0:16.9	You can, with Domo's AI and Data Products platform.
0:20.9	Domo lets you channel AI and data quickly, securely, and innovatively to deliver measurable insights
0:26.9	wherever and whenever you need them.
0:29.4	Anyone on your team can use DOMO to easily prepare, analyze, visualize, automate, and
0:34.2	distribute data, all amplified by AI.
0:37.0	Domo goes beyond productivity. It's designed to
0:39.5	transform your processes, helping you make smarter and faster decisions, and drive real growth.
0:44.8	All powered by Domo's trust, flexibility, and years of expertise in data and AI innovation.
0:51.3	The world's best companies rely on DOM to to make smarter decisions. See how DOM can help
0:55.9	transform yours. Learn more at AI.domo.com. That's AI.com.com.
1:04.3	The Agile Brand, where we discuss the trends and topics marketing leaders need to know.
1:20.3	Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore marketing technology, AI, e-commerce, and whatever's
1:29.4	next for the Omnichannel customer experience. Together we'll discover what it takes to create an
1:34.3	agile brand, built for today and tomorrow, and built for customers, employees, and continued
1:40.0	business growth. I'm your host, Greg Kilstrom, advising Fortune 1,000 brands on
1:44.8	Martec, AI, and marketing operations. The Agile Brand podcast is brought to you by Tech Systems,
1:50.5	an industry leader in full-stack technology services, talent services, and real-world application.
1:56.8	For more information, go to T-E-K Systems.com. To make sure you always get the latest episodes, please hit subscribe on the app you listen to podcasts on, and leave us a rating so others can find us as well.
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