630: (Solo) How to Find People Who Actually Care About Your Business

The Foundr Podcast with Nathan Chan

Nathan Chan

Entrepreneurship, Business, Marketing

4.9 • 664 Ratings

🗓️ 9 February 2026

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

Most founders are desperate to hire — but they're asking the wrong question. It's not "How do I find great people?" It's "How do I find people who care as much as I need them to?" Here's the truth: you can't scale alone. And no one will ever care about your business as much as you do. But after building Foundr and making every hiring mistake in the book (including paying half-million-dollar salaries that didn't work out), I've learned this: caring can't be taught, but it can be detected. In this episode, I share the exact framework I use to hire outliers and build a team that treats Foundr like their own. This is how we've built a high-performance culture where people don't just show up — they go the extra mile. Here's what you'll take away: • Why caring can't be taught, but how to spot the early signs in interviews and reference checks • The culture mistake that kills performance: your worst performer sets the standard for everyone • How mission and purpose become your secret weapon for attracting people who actually give a shit • Why ownership beats micromanagement — and how to give people real outcomes, not just tasks • The incentive structures that create loyalty: equity, profit share, and aligning personal goals with company goals • Why connection and relationships matter more than driving people harder If you're scaling and struggling to find people who care, this episode will change how you hire, lead, and build your team. If you're loving this solo series, I'd love to hear your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Transcript

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0:00.0	Hey Founder Fam, I want to talk to you about something super exciting. We're officially partnered with Omniscend, the email marketing and SMS platform built specifically for e-commerce founders. We've been recommending OmnisCent to Founder students for a while now because it just works. Whether you're launching your first store or you're scaling the seven figures, it really helps you automate your marketing and get real results.
0:24.0	Did you know on average, Omnysend customers make $68 for every $1 they spend, which is an insanely good return on investment.
0:32.6	And because you're part of the founder community, you get 50% off your first three months with the code Founder 50.
0:39.3	Just head to Omnicend.com forward slash founder without the E to get started.
0:45.0	All right. Now let's jump back into the show.
0:49.0	Hey Founder fam, Nathan here. So if you're at the stage where you're starting to scale your business, you're
0:54.7	starting to grow it, and the biggest question on your mind is, how do I find great people? How do I
1:00.8	hire A players? And how do I find people that are going to care as much as I do about my business,
1:07.8	then this episode is for you. Hear the stories.
1:11.9	Learn the proven methods and accelerate your growth and future through entrepreneurship.
1:18.1	Welcome to the Founder Podcast with Nathan Chan.
1:24.3	This is something that's been on my mind recently and we've been looking, you know, for great people at Founder.
1:30.3	We're always hiring and we've got some really exciting things happening and I'm so proud of the culture that we're building here of not just A players, but people that deeply care about what we're doing at Founder on not just a professional level, but a personal level
1:45.9	as well. But here's the truth that we need to hear sometimes as founders and entrepreneurs is
1:51.9	you can't scale your business alone. And for me, personally, it's not enough to hire people
1:57.4	that are just good at their job. You need people who are deeply invested and really
2:02.1	treat your business like it's their own. And that's actually hard to find. And no one's going to care
2:08.3	about your business as much as you do. But I was having a really interesting conversation with
2:14.4	the founder, his name's Will, he's a founder company called IQ Bar,
2:18.9	and he started a company that's doing over $100 million a year now, and he's only got 12 full-time
2:25.5	employees. And I said, man, how do you do that? And he's like, honestly, dude, you need to focus
2:31.2	on finding people fundamentally that just care so much about your business.
	...

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