#63 Seth Godin on How to Be a Linchpin

Tom Bilyeu's Impact Theory

Impact Theory

Education, News, News Commentary, Philosophy, Technology, Society & Culture, Business, Self-improvement

4.7 • 5.1K Ratings

🗓️ 13 March 2018

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

More than being the best-selling author of books like Linchpin and Tribes, or the disruptive founder of Squidoo and Yoyodyne, Seth Godin is a teacher of how to live a life beyond the status quo. He once turned down a job offering a billion dollars in equity because he knew it wouldn’t change his life for the better. Seth Godin shares his insights on how to make choices that align with the life you want on this episode of Impact Theory with Tom Bilyeu. Impact Theory is proudly sponsored by Audible. Try Audible for free at audible.com/impact Impact Theory is proudly sponsored by Skillshare. Start learning on Skillshare today at skillshare.com/impact SHOW NOTES: Seth breaks down the status quo mentality and why it needs to be challenged. [3:31] Seth details the real power our decisions have on our happiness. [11:52] Seth talks about learning from rejection and failure during his journey. [21:18] Tom and Seth discuss being born with talent vs. developing it. [30:48] Seth shares why you should create your passion instead of finding it. [42:18] Seth reveals the impact he wants to have on the world. [49:49] QUOTES: “People who have the hubris to dream of something bigger, change the status quo.” [4:38] “What makes us happy is agency, knowing that we have some sort of control over what's going to happen in our life.”[14:44] “That idea that we can become passionate about our work as opposed to expecting our work to give us passion makes us way more flexible, gives us way more leverage, allows us to move forward.” [42:35] FOLLOW SETH GODIN: BLOG: http://bit.ly/18zI4l5 TWITTER: http://bit.ly/2FcDwt5 WEBSITE: http://bit.ly/1nzKslz INSTAGRAM: http://bit.ly/2FegldO FACEBOOK: http://bit.ly/2Fez2lW Seth’s Podcast Akimbo: http://www.sethspodcast.com/[2:34] altMBA -http://bit.ly/2wb6dho [2:22] The Marketing Seminar -http://bit.ly/2FrWCHy MENTIONED IN THIS EPISODE BOOKS: Linchpin -http://amzn.to/2FLsquB [0:53] Tribes -http://amzn.to/2tFifCS [0:53] The Dip -http://amzn.to/2FJno1B [0:53] Purple Cow -http://amzn.to/2FL8w2H [0:53] Unleashing the Ideavirus -http://amzn.to/2HrF1jF [2:00] COMPANIES: Squidoo -http://nyti.ms/2FqqN2d [1:37] Yoyodyne -http://bit.ly/2FdRQlc [1:37] PEOPLE: Tony Robbins -http://bit.ly/1Ax1CXq [44:10]

Transcript

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0:00.0	You're listening to the Impact Theory Podcast, your source of empowering ideas and actionable
0:05.6	techniques from the world's highest achievers. Join host Tom Billio, serial entrepreneur and
0:11.5	co-founder of the billion dollar brand Quest Nutrition on a journey to unlock your potential and
0:16.8	realize your vision of success. Welcome to Impact Theory.
0:22.9	Hey everybody, welcome to Impact Theory. I wish you all my friends because you believe that
0:26.6	human potential is nearly limitless but you know that having potential is not the same as actually
0:31.2	doing something with it. So our goal with this show and company is to introduce you to the people
0:36.0	and ideas that will help you actually execute on your dreams. All right, today's guest is one of
0:41.6	the most prolific authors of our time. He's written 18 international bestsellers including Linchpin,
0:48.4	Tribes, The Dip, and Purple Cow, which have been translated into more than 35 languages. And when
0:53.3	he was a book packageer, he wrote a book per month every month for 10 years. He's also written
0:59.5	more than 7,100 blog posts which he publishes at a rate of one per day every day. And unless you
1:05.3	think these are cheap throwaway posts that no one reads, his blog is one of the most popular blogs
1:10.3	on the planet. In fact, it's so popular that if you want to find it, you need only type four
1:15.3	single letters into Google, SETH. That's madness. There are companies that spend hundreds of millions
1:22.8	of dollars in advertising and marketing that don't have that kind of visibility. In addition to
1:27.0	his writing, he's been an entrepreneur since the age of 14, creating numerous companies, including
1:31.8	Skwadoo and Yo-Yo Dine, which he sold to Yahoo for $30 million. He is a true iconoclast who,
1:39.2	over the course of a staggeringly varied career, has helped invent children's educational games,
1:43.8	commercial email, and he has routinely disrupted the publishing industry with radically divergent
1:48.6	tactics such as free books, ebooks, books with wordless covers, and books that ship in milk cartons.
1:54.2	His book, Spreading the Idea Virus, was the most successful ebook of all time. And when he launched
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