4.8 • 812 Ratings
🗓️ 3 July 2025
⏱️ 66 minutes
🧾️ Download transcript
In this episode, Cody McBroom sits down with Rich Diviney, retired Navy SEAL Commander and bestselling author of The Attributes and Masters of Uncertainty, for a deep and tactical conversation on mental resilience, elite performance, and thriving in high-stress environments.
With 20+ years in the SEAL Teams, 13 deployments, and a legacy of helping operators sharpen their mental and emotional edge, Rich shares insights on:
- What truly separates high performers in uncertain, chaotic conditions
- Why grit, drive, and mental acuity matter more than skillsets under pressure
- How to identify and develop your core attributes (and why they’re different from skills)
- The 3 paths to mastering uncertainty: mastering your abilities, yourself, and the unknown
- Why understanding identity and self-awareness is critical for navigating transitions
- The neuroscience behind motivation, dopamine, and resilience
- How to “Choose Hard” in daily life to forge lasting personal growth
Whether you're an entrepreneur, athlete, or someone striving to become more adaptable, focused, and disciplined—this conversation offers a blueprint for building elite-level mental strength.
You can find everything Rich Diviney has to offer at https://theattributes.com/ and can take their attribute assessment at a discounted price, using the code CHOOSEHARD
You can also follow him on instagram at @rich_diviney
Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com
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0:00.0 | Welcome to the Choose Hard podcast, the one and only fitness and nutrition podcast that goes way beyond just training and nutrition. It helps you choose hard every day and transform your body and your mind. Today we have a very, very special guest. It's an absolute honor to have this man on the podcast. He has a decorated Navy SEAL. Today we have Rich Devini. Rich is a Navy SEAL commander who is in the SEALs for |
0:22.1 | 20 years deployed numerous times to Iraq, Afghanistan, multiple places that he cannot talk about |
0:28.5 | or speak with me about. He's also an author. He's a leader. He's the creator of the attributes, |
0:32.9 | which is a test and an assessment that you can find your greatest attributes, which are going to |
0:37.4 | help you be successful in life. I mean, the dude has just had such an amazing life career, so much experience, so much knowledge, and so much value that he's bringing to this podcast. He has two books that are really, really popular. One is the 25 attributes, which we do talk on today, and then a more recent one called Masters of Uncertainty, which is something that I just |
0:55.0 | picked up and started reading and listening to and it's phenomenal. We're going to talk about |
0:59.2 | this and how you can really harness your greatest attributes, develop yourself as a person, |
1:04.9 | as a leader, as a mother, father, husband, wife, business owner, coach, trainer, whatever |
1:09.4 | you are in your life, learn how to |
1:11.3 | harness the power of your attributes and develop new attributes or the attributes that you have |
1:15.8 | blind spots around. So you can be more successful and eventually master uncertainty. Because in |
1:20.9 | life, everything to an extent is uncertain and we need to be able to perform in those uncertain |
1:26.8 | moments. So once again, this is Rich Devini. |
1:28.8 | I'm very, very honored to have him on the podcast and just so unbelievably excited for you to listen to this. You're going to get so much value. I highly suggest you grab a notepad and a pen or you pull out your notepad on your phone so you can start taking notes. Make sure you click the links in the description. we're going to give you a discount code to his assessment, |
1:44.8 | the attribute so that you can get a cheaper rate |
1:46.6 | and actually take the test to |
1:47.9 | learn more about your attributes and how you can be more successful by harnessing the power |
1:51.3 | of your attributes and some links to grab his books by any further ado let's talk to the one |
1:56.1 | and only rich divini the greatest things in life all start with a challenge. |
2:03.7 | You must accept that everything is hard before it gets easy. |
2:07.5 | Everything you want in life begins with a hard path. |
2:14.4 | All right, Rich, as I was just telling you before we hit record i'm really really excited about |
... |
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