#63: Ray Edwards—8 Magic Phrases That Will Make You Money
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 25 September 2017
⏱️ 47 minutes
🧾️ Download transcript
Summary
If you've ever tried to write sales copy for your product, then you've probably felt the intimidation of the blank page.
Worse, when you've finally beat the blank page blues, your copy doesn't deliver the results you wanted. Your words fail to persuade your customers.
That's why I'm thrilled to sit down with Ray Edwards on the Building a StoryBrand podcast. As the author of How to Write Copy That Sells, Ray's going to reveal some magic phrases that will help you write great copy. After listening to this podcast, you'll no longer be intimidated by the blank page and you'll find your sales copy is finally doing its job — reaching the people who need your product and making you money.
http://buildingastorybrand.com/63
Transcript
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| 0:00.0 | Welcome to the Building a Story Brand podcast where we believe if you confuse you'll lose. |
| 0:13.2 | Noise is the enemy and creating a clear message is the best way to grow your business. |
| 0:17.8 | I'm your host Donald Miller. |
| 0:19.0 | I'm joined by my co-host J.J. |
| 0:20.6 | Peterson. |
| 0:21.6 | Hi, J.J. Story Brand, how to catch phrase. What do you think it would be? |
| 0:24.8 | I would choose if you confuse you loose. |
| 0:27.2 | I would too. I think that's the one. We don't really have a catch phrase. |
| 0:30.3 | But this episode is about statements that sell. |
| 0:32.6 | Yeah. It's about like putting little combinations of words together that move mountains. |
| 0:36.4 | Yes. |
| 0:37.4 | And we're interviewing Ray Edwards. |
| 0:38.4 | Yes. |
| 0:39.4 | He's one of the world most famous copywriters. |
| 0:40.8 | Yeah. |
| 0:41.8 | He's going to share with us his eight phrases that he uses all the time |
| 0:45.1 | over and over yeah like a toolbox yeah and I and that got me thinking about famous |
| 0:49.9 | catch phrases like you know advertising okay remember Lego my ago yes we're gonna date |
| 0:56.5 | ourselves seriously because we're gonna start like everything is like from the |
| 1:00.3 | mid 80s everybody under 30 will be like no what's that one? The one that jumps to my mind is |
| 1:09.6 | everybody like started using that forever. Were you in high school? |
| 1:14.0 | Sure. |
... |
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