628: Power Talk Friday: Ginna Christensen: The Importance of Values in Your Interior Design Business

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 1 January 2021

⏱️ 76 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today with Ginna Christensen Welcome to a Well-Designed Business®! On today’s episode, I talk with business coach Ginna Christensen. Ginna specializes in helping designers and creatives identify their differentiating points in the marketplace. But that work starts with discovering their values. Today, Ginna shares with me why discovering and staying true to your values is integral to your business, and what you can do to identify those values and incorporate them into what you do. Pick it apart [16:00] Ginna shares the process she uses to help clients uncover their values [21:39] Ginna discusses why holding onto values that aren’t our own holds us back, and why “should” is a word to avoid [31:58] LuAnn and Ginna discuss how identifying your values becomes your roadmap for what you want to experience in your business [40:09] Ginna and LuAnn talk about why turning people off of your business isn’t always a bad thing [42:58] Ginna shares how your values help your business stand out (even if you hate the idea of self-promotion) [47:58] Ginna discusses how fears hold us back from making decisions [56:48] LuAnn shares a personal story highlighting the importance of opening up and sharing our struggles LuAnn and Ginna Christensen's “Ah-Ha” Moments “You don’t have to be like someone else in order to be successful. You can be who you are. And not only can you be who you are, but it’s vital to your success.” -Ginna “The reason we go into what their values are is because your values help you make the right decisions.” -Ginna “When it’s a hard decision in your business, it’s ‘Well, does this align with what I said my mission and my values were?’ And if it doesn’t, then no matter how shiny, how pretty, how attractive, how lucrative it might be, if it doesn’t fit, it’s just a no.” -LuAnn “The best salesperson in the world is uncovering the win for the other person. That’s the sale. It’s figuring out what the other person really needs and wants and providing it for them.” -LuAnn “When our values are being honored, things are going well for us. When things are not going well, that’s an indicator that our values are not being honored.” -Ginna More About Ginna Christensen Born in Brooklyn, New York, Ginna Christensen, the daughter of two entrepreneurs, grew up knowing that innovation and the arts would play a central role in her professional and personal life. Ginna started her career in the fashion industry, working in merchandising and marketing for Giorgio Armani, Ellen Tracy, and Emanuel Ungaro. Her attention moved to art and interiors in early 2000 when she joined the team at T.I. Industries, a company that manufactured wood moulding for the picture frame and furniture industries. Starting as the company's North East Regional Business Development Manager, Ginna quickly grew into a more creative role designing product, as well as the company’s trade show displays. Ginna’s career shifted once again when she moved to Los Angeles in 2004 and got her start in the rug business with Aga John. As the VP of Sales and Product Development, she helped reinvigorate the high-end rug company, forging deals with companies like Pottery Barn and Williams Sonoma Home. In September of 2013, Christensen joined the Los Angeles-based team at Woven as Creative Director. In her three-plus years with the company, she implemented programming, produced events, and created business development strategies which resulted in increased sales revenues, regional and national press coverage, and the launch of Woven at Design Within Reach. Recognized for her cool and creative solutions to the challenges that modern businesses face, as well as for her willingness to give back to the design community, Christensen was asked to join the West Hollywood Design District Board in 2016 and was quickly appointed chair. In her two plus years as chairwoman, she helped rebuild the board, lead the board through a complete rebrand, and restructured programming to insure that all members benefitted. As a result of her work with the Design District and the experience she gained in working with a variety of brands and businesses, Christensen launched her own business in 2017. GC Collaborative launched as a boutique consulting firm and has transitioned into business coaching specializing in helping creatives identify their differentiating points in the marketplace, build a foundation for their brand, and create a roadmap to transform them into STANDOUTS in their field. While Ginna now calls NYC home, the creative works with clients all over the country. Connect with Ginna Christensen Website Instagram LinkedIn Pinterest What’s new with LuAnn Nigara Luannlive.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast A Big THANK YOU to Today’s Podcast Sponsor: Kravet is here for you during these challenging times. They’ve been around for 102 years and want you to know you can trust them to securely process your orders and keep your deposits safe. Take advantage of Kravet Inc’s extensive digital tools and set up a virtual appointment with your local sales representative by logging in to kravet.com. Article is the best way to buy beautiful modern furniture, and their trade program offers discounts and specialized support. Their team of industry professionals is dedicated to helping you get your projects done, from sourcing and design to invoicing and delivery. Go to article.com to get started today. Other Shows Mentioned: #552 Shirry Dolgin: I Have a CPA so I’m Good, Right? #598 Judith Taylor – How an Introvert Networks in an Extroverted Industry #594 Reena Philpot: Ideas for Flexing Your Sales Muscles #516 Power Talk Friday: Jude Charles: Video Storytelling for Your Brand #613 PTF: Angela Kristen Taylor: The Productivity in Your Business Starts With Your Emotions

Transcript

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0:00.0	Hey, are you getting ready for Thanksgiving? Maybe you're hosting and you're busy getting all of your dishware organized and your menu organized. Or maybe you're like me. You're at the season where you just get to ring the doorbell with a pie in your hand, right? Either way, I hope you are planning to spend some quality time with friends and family, whether that means it's a big,
0:21.1	raucous crowd and lots of carrying on or downtime. Either way, I'm wishing you a happy
0:26.5	holiday season. And, you know, what happens after Thanksgiving, we have Black Friday.
0:31.6	And on Black Friday, Luann University is officially opening registration. And here's the thing. Because it's Black Friday,
0:39.2	we got some Black Friday deals for you. All right, first of all, let me explain this. Early Bird for
0:44.0	Luann University is open from November 29th through December 31st, 2024. So that is the entire early bird
0:52.4	period. And during the early bird period, you get two bonuses.
0:57.2	Number one, you get the early bird pricing.
0:58.8	But you also get, if you buy, whether you buy a five-week course or a three-hour intensive,
1:05.2	if you purchase and register during the early bird period, you are going to be enrolled in the workshop that
1:13.4	Amber DeLegarza and I are hosting together live. It's called Success by Design. Strategic
1:20.6	Goal Setting meets Time Mastery. Okay. So this is going to be a live workshop. It is going to happen in real time on january second
1:30.4	twenty twenty five and we're going to spend part of the time mapping out how do you set your goals
1:37.1	what do you do how do you decide if it's a legitimate goal if it's a reach goal if it's a too easy
1:43.2	of a goal what should your goals be?
1:45.5	And then Amber will take over and she will help us figure out how to carve that time in our
1:52.9	work life to work on our business. Okay. So it's managing the expectations of the hours
1:59.6	you have available so that you can get it all done.
2:02.3	So this is going to be a fantastic class that you are going to take real time and ask us real questions.
2:08.5	Okay, so those are two bonuses that you get if you sign up any time during the early bird period,
2:14.3	November 29th to December 31st.
2:16.4	But there is an extra bonus if you sign up during
	...

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