Welcome back to the podcast, the show where I cover all the latest strategies and current events

related to e-commerce and online business.

Now, in this episode, I'm going to show you why many e-commerce stores are dying right now,

and most stores have absolutely no idea that this is happening.

Because in the last two years, three big shifts completely changed how customers find products,

how they decide what to buy, and

whether you actually get to keep any of the money that you make. Everything I'm walking

you through today is pulled straight from the playbook that I'm teaching live at Cellar Summit

2026. So stay with me because this is genuinely important stuff. But before we begin, I want

to let you know that tickets for Seller Summit

26 are now on sale over at Cellarsummit.com. And if you sell physical products online,

this is the event that you should be at. Unlike most events that are filled with high-level

fluff and inspirational stories, Seller Summit is all about tactical step-by-step strategies

you can actually use in your business right away. Every speaker I invite is in the

trenches, people who are running their own e-commerce stores, managing inventory, dealing with suppliers,

and scaling real businesses. No corporate execs and no consultants. Also, I hate large events,

so I intentionally keep it small and intimate. We cap attendance in around 200 people so you can actually

have real conversations and connect with everyone in the room. We've sold out every single year for the

past nine years and I expect this year to be no different. It's happening April 21st to 23rd

in Fort Lauderdale, Florida. And if you're doing over 250k or $1 million in revenue, we also

offer a private mastermind for high-level

sellers. Right now, tickets are the cheapest they're ever going to be. So if you want in,

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