627. How to Effectively Market and Build a Stand Out Brand to Increase Your Sales
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 7 October 2024
⏱️ 12 minutes
🧾️ Download transcript
Summary
Welcome back, product bosses! In today's episode, we discuss one of the most common issues for product based business owners: how to effectively build a standout brand and market to your ideal customers. Whether you're just starting out, hitting a sales plateau, or your sales have decreased this year, this episode is packed with actionable tips to help you build your standout brand, just in time for the holiday season.
We dive deep into the importance of identifying your ideal customer and why narrowing down your target audience is crucial for your success plus why and how you can build a brand that stands out, no matter where you sell.
Tune in to discover how to effectively market and build your standout brand so that you can make the most of the rest of your year!
Resources:
- To listen to the entire episode click here.
- Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!
- Want a 1:1 Coaching Session with Jacqueine that could be featured on the podcast? Click here to apply to potentially have your session aired on the podcast.
- If you’re still interested in a coaching session but don’t want your session to be aired on the podcast you can click this link to access our NON-PODCAST 1:1 Coaching Sessions!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
Entrepreneurs on Fire Podcast
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Hubspot’s Spotlight
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Transcript
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| 0:00.0 | Hi, I'm Jacqueline Snyder, and this is the Product Boss Podcast. |
| 0:06.0 | I've helped launch and grow thousands of product-based businesses, even one of my own. |
| 0:11.0 | And over the last 20 years, I've seen behind the scenes of businesses just |
| 0:15.3 | like yours. Whether they are makers, manufacturers, artists, or food and beverage businesses, |
| 0:20.8 | I have spent so many hours studying it all. |
| 0:24.4 | I've discovered what makes them successful. |
| 0:26.5 | What mistakes they could have avoided? |
| 0:28.4 | How did they turn their ideas into a successful business? |
| 0:31.9 | And what are the strategies that they have used to make |
| 0:34.6 | more sales and be discovered by more customers. And this is what this show is all about. |
| 0:40.4 | Whether you're just starting out or you're looking to become a million dollar product |
| 0:44.0 | boss, I'm here to give you the permission to chase your dreams, no matter how big or small. |
| 0:50.0 | All you need is the right mindset, a little courage, strategy, and support, and you too can be the next |
| 0:56.2 | million dollar product boss. Let's do this. |
| 1:00.4 | Hey friend, so I know it's the season. We're all in it. We are in the season and things aren't feeling super easy right now right? |
| 1:08.0 | Everything's calling our names. We need to do things that are personal things for business it is the busy season for product |
| 1:13.2 | based businesses when everyone else is about to go on vacation we're like up we're gonna |
| 1:16.7 | hustle right and so sometimes it feels at this point of the year that we really want to |
| 1:21.1 | grow it but it also feels a little bit hard but I don't |
| 1:23.8 | you to worry because across our community people are feeling it but they're also |
| 1:28.5 | feeling optimistic they're feeling like there are tools and ways that they can be helped to move forward. |
| 1:34.4 | And so you're not alone in any way that you feel. |
... |
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