626. "I want to grow beyond being a local small business, what’s my best path forward?" | Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 3 October 2024
⏱️ 46 minutes
🧾️ Download transcript
Summary
Welcome back, product bosses! We have another fun coaching session with Kelly, the founder of KDCrop Farms, who sells jams, pickles, and more. If you’re wondering what your next best step forward is or you’re looking to grow beyond being a local business, this episode is for you!
Kelly has been selling at local farmer’s markets and in-person since 2006, but now she wants to expand beyond her local community and markets to focus on increasing her online sales, but she’s not sure what her next best step is to grow her business.
Together, we dive deep into the importance of determining and honing in on serving your ideal customers, the importance of consistency and brand building, and why selling online might not actually be Kelly’s path forward to grow her business.
Tune in as we figure out Kelly’s next BEST steps to growing beyond a local small business and walk away with helpful tips you can use to figure out your own path forward!
Resources:
- Learn more about Kelly's products at KDCrop Farms
- Follow their journey on Instagram
- Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
Entrepreneurs on Fire Podcast
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Hubspot’s Spotlight
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Transcript
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| 0:00.0 | I feel like I'm just hitting my head against the wall a lot at the markets because they're so unpredictable. |
| 0:06.3 | I'm like I can't I can't do this very much longer if it's gonna be like this so. Hello. I've helped launch and grow thousands of product-based businesses, even one of my own. |
| 0:25.0 | And over the last 20 years, I've seen behind the scenes of businesses just like yours. |
| 0:30.0 | Whether they are makers, manufacturers, artists, or food and beverage businesses, I have spent so many hours studying it all. |
| 0:38.0 | I've discovered what makes them successful. |
| 0:40.0 | What mistakes they could have avoided? |
| 0:42.0 | How did they turn their ideas into a successful business? |
| 0:45.0 | And what are the strategies that they have used to make more sales and be discovered by more customers? |
| 0:51.0 | And this is what this show is all about. Whether you're just |
| 0:55.4 | starting out or you're looking to become a million dollar product boss, I'm here to |
| 0:59.4 | give you the permission to chase your dreams, no matter how big or small. |
| 1:04.0 | All you need is the right mindset, a little courage, |
| 1:06.9 | strategy, and support, and you too can be the next |
| 1:10.3 | million dollar product boss. |
| 1:12.0 | Let's do this. |
| 1:12.8 | Hey product boss, it's Jacqueline Snyder and welcome back to another episode of the |
| 1:21.0 | Product Boss podcast and today we are digging in with another coaching session. |
| 1:25.6 | So today I'm chatting with Kelly of K.D. crop farms. |
| 1:29.3 | So Kelly has been growing vegetables and fruit and turning them into delicious jams, pickles, relish, and salsa since 2006. |
| 1:37.1 | So listen, don't blame me if at the end of this episode you're like, I'm hungry and I want to buy from her immediately. |
| 1:43.6 | Okay, because it's all sounds so delicious. |
| 1:45.5 | But here's the deal. |
... |
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