#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest Businesses
Modern Wisdom
Chris Williamson
4.7 • 4.6K Ratings
🗓️ 11 May 2023
⏱️ 93 minutes
🧾️ Download transcript
Summary
Richard Shotton is a behavioural scientist, Founder of Astroten and an author.
Humans are predictably irrational. By studying these behaviours through clever techniques, advertisers and marketers have been able to boost sales and influence you in ways you might not realise or expect. So it's pretty important to discover how you're being manipulated.
Expect to learn what are the most powerful words in persuasion, which human biases are over tested & overrated, how a small commitment can be the beginning of a huge commitment, which hacks make advertising campaigns stick in people’s minds, how to overcome the problem of analysis paralysis, how to change everything someone believes whilst changing nothing they experience and much more...
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Transcript
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| 0:00.0 | What's happening people? Welcome back to the show. |
| 0:02.7 | My guest today is Richard Chotten, |
| 0:04.6 | he's a behavioral scientist, founder of Astro10, and an author. |
| 0:08.8 | Humans are predictably irrational by studying these behaviors, |
| 0:12.6 | advertisers and marketers have been able to boost sales |
| 0:15.4 | and influence who in ways you might not realize or expect. |
| 0:18.8 | So it's pretty important to discover just how you're being manipulated. |
| 0:23.2 | Expect to learn what are the most powerful words in persuasion, |
| 0:26.6 | which human biases are over-tested and overrated, |
| 0:29.9 | how a small commitment can be the beginning of a huge commitment, |
| 0:33.5 | which hacks make advertising campaigns stick in people's minds, |
| 0:37.1 | how to overcome the problem of analysis paralysis, |
| 0:40.3 | how to change everything someone believes |
| 0:42.7 | whilst changing nothing, the experience, and much more. |
| 0:48.5 | In other news, this episode is brought to you by Woop. |
| 0:52.2 | The only fitness tracker that I've stuck with and by far, |
| 0:55.3 | my favourite, it tracks absolutely everything you do 24-7 |
| 0:58.8 | by the most comfortable wearable that just sits on your wrist. |
| 1:01.8 | It's your heart rate variability, your resting heart rate, |
| 1:04.3 | how much you're breathing, your stress throughout the day, |
| 1:06.8 | every workout, every recovery run, |
| 1:08.9 | the walks that you do from the car to the door. |
... |
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