624 - Building customer loyalty with principles! Bobby Hundreds
The James Altucher Show
James Altucher
4.6 • 2.7K Ratings
🗓️ 27 August 2020
⏱️ 71 minutes
🔗️ Recording | iTunes | RSS
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| 0:00.0 | This isn't your average business podcast and he's not your average host. |
| 0:06.8 | This is the James Altiger Show. |
| 0:12.8 | Today on the James Altiger Show. |
| 0:15.9 | I was so excited to talk to Bobby Hundreds. |
| 0:18.7 | If you don't know who he is, he started the hundreds.com, which is, I would say, is one of |
| 0:23.7 | the, he might disagree, but I would say it's one of the premier and longest lasting |
| 0:28.6 | three-wear brands out there. |
| 0:30.4 | It's been around for 17 years. |
| 0:32.4 | Came out of the whole skateboarding, surfing, punk subculture in California in the O.O. |
| 0:38.4 | as he grew up in the 80s and 90s. |
| 0:40.2 | Our this company in 2003, he wrote a book, This Is Not A T-shirt, which is about the subculture. |
| 0:46.2 | Had to start a clothing line that's based on such an intense subculture. |
| 0:50.6 | Had to build a community around it, had to build a brand around it. |
| 0:53.2 | And so many of the principles that he discusses in the book and then on this podcast, apply |
| 0:58.2 | to everything in business. |
| 1:00.6 | It's so important. |
| 1:02.3 | The principles of why a subculture flourishes and is attractive to so many young people and |
| 1:09.1 | even adults, those principles are the same things that make people loyal to a brand or |
| 1:14.8 | a company or make a product exciting to have. |
| 1:18.6 | But listen to this podcast and see what a true artist has to say about business, subculture, |
| 1:24.0 | fashion, and what's happening next. |
| 1:28.2 | What are you going to have to do today? |
... |
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