Welcome back to the podcast, the show where I cover all the latest strategies and current events related to e-commerce and online business.

Now, in this episode, I sit down with Ian Page of bullseye sellers to uncover the brutal truth about why most TikTok shop sellers never make it past their first couple months.

Ian breaks down the exact strategies and mindset shifts that separate the struggling majority from the

elite few who are building million-dollar brands on the platform. But before we begin, I want to

let you know that tickets for Cellar Summit 2026 are now on sale over at Cellarsummit.com. And if you

sell physical products online, this is the event that you should be at. Unlike most events that are

filled with high-level fluff and

inspirational stories, Seller Summit is all about tactical step-by-step strategies you can actually

use in your business right away. Every speaker I invite is in the trenches, people who are running

their own e-commerce stores, managing inventory, dealing with suppliers, and scaling real

businesses. No corporate execs and no consultants.

Also, I hate large events, so I intentionally keep it small and intimate.

We cap attendance in around 200 people, so you can actually have real conversations and connect with everyone in the room.

We've sold out every single year for the past nine years, and I expect this year to be

no different.

It's happening April 21st to 23rd in Fort Lauderdale, Florida. And if you're doing over 250k or $1 million in revenue, we also offer a private mastermind for high-level sellers. Right now, tickets are the cheapest they're ever going to be. So if you want in, go over to Sellers Summit.com and grab your ticket. Now on to the show.

Welcome to the My Wife Quiddlyb Podcast.

Today I am Throatap Ian Page back on the show for the second time.

And if you do not remember Ian, he is the founder of Bullseye sellers where he helps e-commerce sellers launch and succeed on the TikTok shop platform.

Now, in the last episode, Ian gave us a step-by-step strategy on how to get launched and be

successful on TikTok shop.

And a lot of people tried it.

...