#623: Is your brand ready for its own AI agent? Featuring Gil Rosen of Amdocs

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 10 January 2025

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

Is your brand ready to thrive in a world where AI-driven agents become the primary point of contact for your customers? Today, we’re joined by Gil Rosen, Chief Marketing Officer at Amdocs, a leader in reshaping connectivity and customer experiences through cutting-edge technology. Gil recently spearheaded a global survey in collaboration with McCann Tech and Coleman Parkes, exploring the impact of AI-based agents on brand identity. With Agentic AI emerging as the next frontier in customer experience and marketing technology, Gil is here to help us unpack how businesses can adapt to this transformative trend and create meaningful connections in the age of AI. Gil Rosen is chief marketing officer at Amdocs, responsible for managing its global brand, product marketing and customer marketing. In this role, he leads development of Amdocs’ vision, delivery of strategic research insights to customers, as well as the company’s overall go-to-market activities. Gil heads a team of global marketing professionals and is a member of the company’s executive management team. Previous to this, Gil served as the chief marketing and innovation officer at Bezeq, Israel’s largest telecommunication provider.

Transcript

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0:00.0	What's the state of your website?
0:02.0	If you're looking for a new digital experience platform or DxP to run your digital experiences, I have the book for you.
0:09.0	The Agile Brand Guide to Digital Experience Platforms is part of my best-selling series of Martec books.
0:14.0	In this book, I explore and demystify DXPs and look at the roles a digital experience platform should play,
0:20.0	the different types on the market,
0:22.0	as well as how to initially evaluate platforms, then how to best implement a DXP once you've selected it.
0:28.0	The book also features a forward from Rupali Jane, Chief Product Officer at leading DXP provider optimizely,
0:34.8	as well as several other thought leaders in the industry.
0:37.7	Learn more and get a copy and print or digital now by going to the Agile Brand Guide website
0:42.2	at www.orgaddlebrandguide.com.
0:47.9	The Agile Brand
0:49.3	Welcome to Season 7 of the Agile brand, where we discuss the trends and topics marketing
1:01.5	leaders need to know.
1:03.0	Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore
1:08.5	marketing technology, AI, e-commerce, and whatever's next for the
1:12.7	Omnichannel customer experience. Together we'll discover what it takes to create an Agile brand,
1:17.8	built for today and tomorrow, and built for customers, employees, and continued business growth.
1:23.9	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, AI, and marketing operations.
1:30.5	The Agile Brand podcast is brought to you by Tech Systems, an industry leader in full-stack technology services, talent services, and real-world application.
1:39.3	For more information, go to T-E-K Systems.com.
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