eTail Palm Springs is coming up soon - February 24-27 in Palm Springs, CA, and I can’t wait - make sure to register while you still can! Today we’re going to talk about the evolving buyer’s journey, and how good data that drives personalization and effective usage of AI are driving today’s leading e-commerce brands. We’ll also explore what attendees of eTail Palm Springs can expect, including some exciting new features of this leading event for e-commerce brands. To help me discuss this topic, I’d like to welcome Liz Robillard and Kristin Schoenstein, Worldwide Business Research. About Kristin Schoenstein Kristin Schoenstein has been a Program Director at Worldwide Business Research since 2010 and has been producing events since 2004. She currently specializes in the retail and eCommerce sector where she heads up the Future Stores portfolio and co-produces eTail West. She also successfully launched and grew WBR’s customer experience portfolio. In her role, she is responsible for market research, content creation and speaker faculty management for each event. Prior to WBR, she produced events in the healthcare and pharmaceutical sector and got her start organizing educational programming for physicians. In her free time, Kristin heads out to the East end of Long Island where she enjoys boating, yoga, running and days at the beach with her husband and three daughters. About Elizabeth Robillard As an Senior Conference Director at Worldwide Business Research, Elizabeth oversees the organization of three business conferences per year. Conference organization includes conducting extensive phone research with 60+ industry experts per event, using call notes to compile a three day conference program that encapsulates top research takeaways, confirming a roster of industry leading speakers for each program, working with our marketing team to write effective copy for all outbound marketing messages, coordinating with sales and logistics teams to ensure the best possible onsite experience and prepping for and running the live event. Most recently, she has joined the eTail team and along with co-producer Kristin Schoenstein, puts together eTail Palm Springs. The other events in her portfolio include Future Branches Austin & Boston. She currently lives in New York City with her cat Wednesday. Resources It's time to register for eTail Palm Springs (Palm Springs, CA) - Navigate the next chapter of retail at this iconic event. Learn more and register Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company