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The James Altucher Show

621: Control any narrative with The Frame Control Techniques! Bill Beteet and Brandon Lemon

The James Altucher Show

James Altucher

Business, Education

4.6 • 2.7K Ratings

🗓️ 18 August 2020

⏱️ 121 minutes

🧾️ Download transcript

Summary

Once again, I had Bill Beteet and Brandon Lemon on the podcast! This time, we are talking about their new book, The Power Bible! We analyze how we can change the narrative using frame control through influence and persuasion. You can get their new book on Amazon! I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify Follow me on Social Media: YouTube Twitter Facebook Linkedin ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0

This isn't your average business podcast and he's not your average host.

0:06.8

This is the James Altiger Show.

0:12.8

Today on the James Altiger Show.

0:16.4

Probably one of the best books I have ever read about influence, persuasion and just

0:24.9

understanding the dynamics and games that people play with each other and even play in

0:31.9

terms of their own lives.

0:34.3

So excited to introduce this book via the podcast.

0:37.0

It's called The Power Bible.

0:38.6

It's by my good friends Bill Petit and Brendan Lemmon.

0:42.1

You probably remember them.

0:43.1

They've been on the podcast before, but we get into the nuts and bolts of frame control.

0:49.2

And just so you know, these guys are experts.

0:51.1

They've been lawyers, salesmen, dating coaches, comedians and they've studied persuasion

0:59.4

and motivation and the science of it and their experience of it from so many different

1:04.2

angles.

1:06.3

The science of it they call frame control.

1:08.4

The book The Power Bible, which is for sale now, is about their own personal experiences

1:14.5

with frame control.

1:16.2

We talk about it right here.

1:21.1

I love that he's like, you don't need to see my face and then it's like a picture of

1:29.1

Jay.

1:30.1

He's giving me like a smolder.

...

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