Joy Cho of the blog, Oh Joy, has been working in the creative design space since 2005 and now runs a lifestyle brand and design studio, including licensed product lines with Target, Band-Aid, Calpack, and more. Joy also has amassed a following of nearly 13 million Pinterest followers and has twice been named one of Times most influential people on the internet under 30.

Joy shares her wisdom with all of us today that she's gained on leadership and the

importance of pivoting in your business, which is top of mind for so many entrepreneurs right now, and some very unique and admirable

perspective on taking care of your parents in their older years once you've reached a successful

point in your career.

Today you guys, I have a long time friend of mine with me on the podcast and her name is Joy Cho and she is truly a Joy. Do people say that to you all the time,

that your name is just so perfect?

You know, I started getting it

when I was in school, in elementary school,

and so teachers would always put things on my report cards or like my

parent notes or something like she's such a joy to teach and I remember being so annoyed with it when I was little because I also was just annoyed with my name

especially around Christmas time just seeing it everywhere now. Oh my gosh. But back then I was just like

stop saying these joy puns and like stop calling me joy to the world.

Well, I think it's perfect and you even named your blog after your name.

So your blog name is Oh Joy, and you've been blogging for how long now?

Almost 15 years.

That's incredible. So and I consider you one of the I'm sure you get this all the time too one of the O. G bloggers you kind of were you know you set the stage for a lot of people.

So what inspired you to start blogging in the first place?

Well, in 2005, there was no social media and so I wouldn't even know what that was but I had just left New York City where I had a couple great jobs and I was moving back to Philadelphia which was where I'm from because my boyfriend

the time who's now my husband was starting a long-term residency and we were looking to start our life

together and not be long distance anymore. So it really was out of

looking for a new job trying to get work. I was started to freelance as a designer because I wasn't necessarily

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