618: How an Infomercial Unexpectedly Taught Me These Marketing Strategies

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 16 November 2022

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

I can't believe I'm recording an episode talking about an infomercial, but here we are. I actually had an entirely different episode planned for today, I was going to record an episode all about boundaries, but I actually pivoted because I had a really interesting encounter this morning. I went to get my nails done, and while I was sitting there with dead headphones and nothing to do but watch the tv, an infomercial for Nutri Sealers caught my eye. I had the pleasure of watching this infomercial for about 45 minutes, and I actually learned a lot from it. I was so intrigued and I kind of asked myself like, what are they getting right? Because I am not a Nutri Sealer customer yet, however, I want to talk about how the infomercial almost made me a customer. So today's episode is going to be about the five things that I learned from watching an infomercial that we can all apply to our marketing strategy today. What do you think? Should we dive in? Let's go. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/infomercial

Transcript

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0:00.0	How does my product service or offer paint possibility, but how can it also show people
0:07.2	how to move away from a problem?
0:10.3	And chances are whatever your offer is, it is solving someone's problem, right?
0:15.8	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers,
0:21.2	and helping you to navigate both the messy and the magical seasons of this thing called
0:25.4	life.
0:26.4	Small-town Mama who took a $300 camera grew a successful photo-biz and now I work from
0:31.2	home in Runa7 figure online business.
0:33.5	I teach you the tried and true secrets to building a career you adore.
0:37.4	Shia away from the real talk?
0:39.0	No way.
0:40.0	Money, hardship, growth, loss, and marketing are all topics we discuss here.
0:44.0	Think of this as your one-stop shop for happy hour with a gal pal mixed with business
0:47.9	school.
0:48.9	Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged
0:52.2	while you learn.
0:53.5	This is the Gold Digger Podcast.
0:56.2	I can't believe I'm recording an episode talking about an infomercial, but here we are.
1:02.6	Let me back up and explain a little bit.
1:05.3	So right now as I record this, I'm watching the monitor as Pinsleaves drew in Cocoa at
1:10.4	the trampoline park.
1:11.5	Let me tell you that buying a membership to the trampoline park was probably one of the
	...

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